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M-Commerce: Why Your Website Needs to Be Mobile

M-Commerce: Why Your Website Needs to Be Mobile | DigitalKonect | Scoop.it
M-Commerce mobile sales are predicted to represent 15 percent of total retail e-commerce in the U.S. by the end of 2013. Your website needs to be mobile.
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The effect of integrating social plugins into e-commerce website

The effect of integrating social plugins into e-commerce website | DigitalKonect | Scoop.it

The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer's perceived trust, word-of-mouth (WOM) effect, and consumer's purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper.  

 

Source: http://dl.acm.org/citation.cfm?id=2448612

 

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Laetitia Chatelain's curator insight, April 30, 2013 11:37 PM

What do those social plugins to Facebook, Twitter, Pinterest and more really do?

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Consumers love mobile, but what about advertisers? 4 top brands give their views

Consumers love mobile, but what about advertisers? 4 top brands give their views | DigitalKonect | Scoop.it

...My own take is that mobile is an extremely compelling platform. Sensors such as GPS and gyroscopes allow marketers to learn more about the consumer’s immediate need than ever before. Smartphones are nearly always on us, meaning they’re instantly available — especially when we’re making purchase decisions. Mobile is a way to capture and inform consumers at the bottom of the purchase funnel. Instant access to infinite stores of data can provide the kind of information you could only get from the best-trained salespeople.

 

One key to success in mobile is understanding how consumer behavior is different in mobile environments and adapting to it.

 

“Mobile ads really need to be designed from the ground-up as mobile,” Clancy said. “We cannot simply shrink web banner ads and plunk them onto the mobile screen and expect that it will be valuable for advertisers or consumers.”


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Jeff Domansky's curator insight, April 1, 2013 3:28 PM

Mobile ads need a unique touch. Four brands talk about impact of mobile.

Rescooped by Timothy Mitchell from Public Relations & Social Media Insight
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To truly be a ‘social business’, here are the six stages that every company has to go through

To truly be a ‘social business’, here are the six stages that every company has to go through | DigitalKonect | Scoop.it
Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages ...

 

...With a social media strategy, a company lays out the channels, platforms, and tactics that are used to support publishing, listening and engagement. On the other hand, in using a social business strategy, relevant technologies and processes are integrated into business values and practices in order to build relationships and cause conversations to happen both in the organization and outside. Both Li and Solis say it will create value and optimizing impact for customers and the business....


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Jeff Domansky's curator insight, April 1, 2013 6:04 PM

Important distinction between social media strategy and integrating to become a social business.