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# Akte Neuland

# Akte Neuland | Digitale Kommunikation | Scoop.it
Simone Ried's insight:

Akte Neuland: Die unheimlichen Fälle des Web 2.0

Ab sofort werden digitale Strafzettel verteilt! 

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All eyes on digital finance – thoughts from IPS 2013 | The Currency Cloud

All eyes on digital finance – thoughts from IPS 2013 | The Currency Cloud | Digitale Kommunikation | Scoop.it
This year’s International Payments Summit (four days of speeches, panel sessions and networking. You better be interested in payments!) presented a str
Simone Ried's insight:

"As consumers and businesses together become progressively digitalised, the role of banks has to diversify." Mike Laven

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Ozgur Alaz: Is It Time For Utility Marketing? - PSFK

Ozgur Alaz: Is It Time For Utility Marketing? - PSFK | Digitale Kommunikation | Scoop.it
The marketing expert talks about how companies need to make their customers' lives easier in order to gain their respect and attention.
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Simone Ried's comment, July 10, 2013 7:30 AM
"Marketing is about distinguishing yourself in this abundance of online content. And it doesn’t always happen by posting ads and messages that seem to yell at people. On the contrary, good marketing can be executed by simply making life easier for your customers. This marketing approach is shaped under the term, “Utility Marketing.” " Ozgur Alaz
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Digital Leadership - Überlebensstrategien für Finanzdienstleister

Banking von heute: Don't go – just do Die Finanzwelt verlagert sich zunehmend in den digitalen Raum. Für Bank- und Versicherungskunden steht nicht mehr das
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