Robin Good: Among the five digital trends presently shaping the consumer experience economy, according to Macala Wright who first wrote about this on Mashable, there is one that has as its key objective the reduction of "information noise", distractions and approaches to digital communication that make it harder to grasp and understand a message or to complete a key task one is after.
It reads like there is more to information curation than people scanning feeds and selecting relevant items to write about.
From the original article I have extracted a few passages: "Calm technology refers to applications that cut down on the digital noise of high-volume data to show the user only enough information that he or she needs to complete a task.
With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world.
Curata’s 2012 Content Curation Adoption Survey - http://bit.ly/L81K0w [PDF] of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy.
Why this entire buzz around content curation? What is driving the adoption of the practice?
Key findings from the survey:
Growing quantity led to sinking quality
56% reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.
Marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking.
Trust is invaluable
85% said that establishing thought leadership was their main content curation objective.
Brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy.
We live in a social world
People increasingly are relying on social media as a resource for the most timely and relevant information.
Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information.
Content is powerful
All major brands today are online – providing their prospects with information.
What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever. A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization.
By providing fresh and relevant content in an organized way, improves SEO for the site
Today, having content online is a must-have for Brands.
As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.
Curated by maxOz and selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
"When ITV News launched a new website two months ago the site started presenting news in a way that was radically different from before.
They came up with a “digital native” news format that includes tweets and other social media content from the broadcaster’s correspondents, experts and eye witnesses.
Jason Mills, editor of web development for ITV News, told Journalism.co.uk:
"The thinking behind the site is that it’s about news now. News is a live process, news continuously comes in and stories develop the whole time. So what we are trying to do is to tell that news in real time.
People now are used to consuming content in a stream, from Twitter to Facebook timelines, and we wanted to take that concept and adapt it to all news.
We have a small number of curators to the site and they are curating content, the vast majority of which comes from our correspondents, our producers in the field, and the news desks.
The curators are then using things like Twitter to add to the telling of that story as well.
Twitter is a fantastic way of adding value to existing stories. What are people saying out there, what is the community saying, what are experts saying out there?..."
A great example is this story of the death of Robin Gibb of the Bee Gees, which combines tweets from singers Gary Barlow and Lenny Kravitz, TV footage and a written statement from the former Bee Gees manager. It appears more like a curated Storify than a traditional copy-only news story.
Robin Good: If your company is looking into how to curate their own news stream while creating extra value for readers, this article can help you out in identifying the process and the key steps to take.
From the article intro: "Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.
There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses."
This is a 10 page extract from the book. Dduring the 1990s and the first decade of the third millennium we all became used to what the Internet and the Web had to offer. But Social Software in the form of Web 2.0 is different.
Giuseppe Mauriello: After Scoop.it for iPhone (December 2011), Content Curation and Publishing Platform Scoop.it announced its Android app which will bring mobile curation to all Android users.
Excerpted from article:
"Much like the iPhone app, the Android app will allow you to leverage the suggestions you’ve configured for your topic as well as suggestions from other users. The publishing window is almost identical to that of the website and, of course, you will have all of your sharing options.
But, what’s the best thing about the Scoop.it mobile app for Android? Well, we’ve taken simplicity a step further as the App adds Scoop.it to your browser’s native sharing menu. Now, to curate content you discovered while browsing, you no longer need to copy and paste the URL from your phone’s browser or install the bookmarklet. Content can be posted to Scoop.it by simply clicking your browser’s share button.
And just like its iPhone counterpart, the app allows to you do perform essentially all of the tasks of curating your topics without telling anyone you did it from your phone. Whether your posts are published from your phone or from your computer, your topic pages will always sport the same fluid magazine layout..."
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.
Meetings Posted by: Bernie DeKoven June 08, 2012 Meetings: For a time (a goodly time, actually; actually, more than ten years, starting around 1985) I explored how what I had learned about games and play could be applied to business and work.
Yes, curation wouldn't exist without creation, admits Mark Armstrong, the founder of Longreads and also a team member of Pocket.
But, he goes on, there are interesting questions - and perhaps more even more interesting answers - that highlights the value of Curation.
As he concludes, every one is a curator - a claim we won't disagree with at Scoop.it : "There is no “us vs. them.” There’s only “we.” So we should all start working harder to have some constructive conversations about how we improve the model."
The overload of the print revolution led to indexes, reference books, editors, authors, classification systems. 17 minute 48 second audio interview with author of "Too Much to Know" Managing Scholarly Information Before the Modern Age" -- Howard
"It is a constant complaint: We're choking on information. The flood of data on the Web has reached mind boggling proportions, and it shows no signs of stopping. But wait, says Harvard professor Ann Blair -- this is not a new condition."
"Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.
Content curation is something that many of us will be familiar with, even if we don’t think of ourselves as curators. We instinctively find and share interesting content with our personal and professional networks. We follow others who share the kind of links that engage and entertain.
Here are my 17 tips to help you become even better at content curation, with one eye on Twitter:
"Eighty percent of us seem to have it. I broke the story about it in early 2008 on the Huffington Post, and called the phenomenon, "email apnea." Later in 2008, in talks and interviews, I referred to it interchangeably as "email apnea" and also, as "screen apnea."
Definition: Shallow breathing or breath holding while doing email, or while working or playing in front of a screen.
While we have a greater tendency toward email apnea or screen apnea, while doing email and texting on laptops and smartphones, we are at risk for breath holding or shallow breathing in front of any screen, any time. Not only does this increase stress levels, it impacts our attitude, our sense of emotional well-being, and our ability to work effectively."