We asked several marketing thought leaders, What is Content Curation? Interestingly, we received a whole range of different answers (see below in this batch). Most of the video interviews took place at the 2014 B2B Marketing Profs (@marketingprofs) Forum in Boston. We'd like to hear from you on this topic. Comment here and follow this discussion on Twitter #debatecurate @slidebatch. Don't forget to share with others!
Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
Het doel van Content Curation en Marketing is om je klanten, partners, prospects in een constante stroom te voorzien van relevante, nuttige en interessante content. (11 gouden regels voor optimale Content Curation.
Robin Good: Among the five digital trends presently shaping the consumer experience economy, according to Macala Wright who first wrote about this on Mashable, there is one that has as its key objective the reduction of "information noise", distractions and approaches to digital communication that make it harder to grasp and understand a message or to complete a key task one is after.
It reads like there is more to information curation than people scanning feeds and selecting relevant items to write about.
From the original article I have extracted a few passages: "Calm technology refers to applications that cut down on the digital noise of high-volume data to show the user only enough information that he or she needs to complete a task.
With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world.
Curata’s 2012 Content Curation Adoption Survey - http://bit.ly/L81K0w [PDF] of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy.
Why this entire buzz around content curation? What is driving the adoption of the practice?
Key findings from the survey:
Growing quantity led to sinking quality
56% reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.
Marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking.
Trust is invaluable
85% said that establishing thought leadership was their main content curation objective.
Brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy.
We live in a social world
People increasingly are relying on social media as a resource for the most timely and relevant information.
Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information.
Content is powerful
All major brands today are online – providing their prospects with information.
What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever. A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization.
By providing fresh and relevant content in an organized way, improves SEO for the site
Today, having content online is a must-have for Brands.
As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.
Curated by maxOz and selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. Below are the five things I wish I would have known when I first started.
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.
Meetings Posted by: Bernie DeKoven June 08, 2012 Meetings: For a time (a goodly time, actually; actually, more than ten years, starting around 1985) I explored how what I had learned about games and play could be applied to business and work.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.