DigitalDoughnut
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DigitalDoughnut
Digital marketing insights by marketers for marketers. Digital training, events, marketing insights and features. London · http://DigitalDoughnut.com
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8 Tips to Humanize Your Brand through Social Media

8 Tips to Humanize Your Brand through Social Media | DigitalDoughnut | Scoop.it
I had the chance to catch up with a former client about the success of his business. While he has double his business over the last few years, he is always looking for marketing advice.
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Google Knowledge Graph: Answers Not Pages

Google Knowledge Graph: Answers Not Pages | DigitalDoughnut | Scoop.it
The logic was sound. When people search for Benedict Cumberbatch, they most likely aren’t looking for a page about the Sherlock Holmes star- they’re just looking for information about him.
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Gartner U.S. Digital Marketing Spending Report, 2013 [INFOGRAPHICS]

Gartner U.S. Digital Marketing Spending  Report, 2013 [INFOGRAPHICS] | DigitalDoughnut | Scoop.it
Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries, to understand how they are allocating their budgets and which activities are contributing to their success.
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Target Audience Examples: Three Commercials That Have it Figured Out

Target Audience Examples: Three Commercials That Have it Figured Out | DigitalDoughnut | Scoop.it
One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to.
On the face of it, that seems like a very simple thing to do.
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The 10 Most Common Social Media Mistakes You Should Avoid

The 10 Most Common Social Media Mistakes You Should Avoid | DigitalDoughnut | Scoop.it
The popularity of social media has allowed it to spread like lightning across the Web. Reaching new customers is appealing and social media provides an easy platform to reach millions of people who may have otherwise been beyond your spectrum.
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What’s Your Business’ Value Proposition?

What’s Your Business’ Value Proposition? | DigitalDoughnut | Scoop.it
Everyone knows the old cliché “One man’s trash in another man’s treasure.” This is true in the world of goods, services, products and every other thing you can think of.
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Multichannel Strategies and too much advertising: What lack of collaborative approaches and technologies has to do with it

Multichannel Strategies and too much advertising: What lack of collaborative approaches and technologies has to do with it | DigitalDoughnut | Scoop.it
Multichannel sales strategies mean that the customer can be reached via various marketing channels, whether (i.e.) search, display, video, digital supply or traditional channels.
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Digital Leaders Industry Focus

Digital Leaders Industry Focus | DigitalDoughnut | Scoop.it
Digital Leaders Industry Focus
20th June, Iron Mongers Hall, London 
The Digital Leaders Industry Focus event will dig into the specific issues facing digital marketers in six vertical sectors.
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Usability testing might just save your brand

Usability testing might just save your brand | DigitalDoughnut | Scoop.it
Well, it happened again – the same thing that happens every time any digital product is put through usability testing.
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"Sprint" and "Scrum" without breaking a sweat!

"Sprint" and "Scrum" without breaking a sweat! | DigitalDoughnut | Scoop.it
Wikipedia describes Agile Project Management as; "an iterative method of determining requirements for engineering and information technology development projects in a highly flexible and interactive manner".
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Engagement in the Digital Era – Do You Know What it Really Means?

Engagement in the Digital Era – Do You Know What it Really Means? | DigitalDoughnut | Scoop.it
Have you recently been in a meeting, think tank or even read a press release that did not have the term “engagement” included? The answer is likely no.
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Five Tips to Running an Internal Social Media Workshop

Five Tips to Running an Internal Social Media Workshop | DigitalDoughnut | Scoop.it
So, you want to make your organization more social? Congratulations.
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