Rachel Sklar highlights key trends, and especially the rise of curation and qualitative filters. Brilliant analysis:
"Audiences are done with SEO-baiting and bait-and-switch headlines; we’re going to get more choosy with our clicks. And with our eyeball-access. So you’d better be trustworthy, because I don’t let just anyone curate for me. Because while news will always be the killer app, who it’s delivered by will matter just as much."
Rachel also mentions that finding easily our communities of interests does not mean the end of exploration. Qualitative filters should provide exactly the opposite :
"While we’re opting to follow curators who deliver to us the news we wish to receive, our most trusted sites are automatically giving us what they think we want to see — or, taken dystopically, what they want us to see. Eli Pariser dubbed this “the Filter Bubble.” Things are only getting more customized, tailored, targeted, and algorithm-ized, but in 2012 we will see clear pushback on that."
Making the web more meaningful by connecting community of interests while encouraging discovery of great content is truly the values Scoop.it encourages. Algorithms are cool. Humanrithm is definitely cooler.