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Where newspapers thrive

We've been hearing a lot of depressing news in recent years about the dire financial prospects for big daily newspapers, including the one you're now holding. Or watching.
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DigitalDirections
Where the digital publishing world is headed
Curated by Bill Oakes
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Brand Newsrooms Are Only Part Of The Story

Brand Newsrooms Are Only Part Of The Story | DigitalDirections | Scoop.it
We know when we’ve encountered a great story, but what we sometimes can’t see is the machine that connected us to it. For brands and marketers, content production is only one variable in the equation.

Via J-P De Clerck
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Trends: Be Discovered in 2013 via Content Curation and the Interest Graph

Trends: Be Discovered in 2013 via Content Curation and the Interest Graph | DigitalDirections | Scoop.it

My name is Ally Greer. I’m a marketer with expertise in content marketing and curation. You’ve probably never heard of me.

 

With over 500 million users on Twitter, 175 million on LinkedIn, and over a billion on Facebook, you probably haven’t heard of most people on the Internet. The bad news is that this also means most of those people probably haven’t heard of you either.


Via Ally Greer, Guillaume Decugis
Bill Oakes's insight:

Though not necessarily new to the publising world, "Content Curation" is gaining a lot of attention, especially with respect to corporate and brand publishers.

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timethief's comment, January 27, 2013 10:26 PM
Inspiring article - thanks!
timethief's curator insight, January 27, 2013 10:29 PM

Listen up! " The benefit that topic-centric curation provides to you is that your name is now attached to all of the most relevant content on your topic of expertise... " Curation can help you get found.

Renee Baribeau's curator insight, January 28, 2013 11:53 AM

Keys to the internet castle, curation of content that unlock peoples desire to share.

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New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | DigitalDirections | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello
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Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 4:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | DigitalDirections | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.


“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.


Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).


The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
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EerstehulpSEO's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
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Why Brands are Becoming Publishers [video] - Brian Solis

Why Brands are Becoming Publishers [video] - Brian Solis | DigitalDirections | Scoop.it

Insightful video interview by Brian Solis with Federated Media's CEO Deanna Brown on why "Context" could now be King. There's another element to content creation now...


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Reflections of a Newsosaur: Newspaper shares plunged 27% in 2011

Reflections of a Newsosaur: Newspaper shares plunged 27% in 2011 | DigitalDirections | Scoop.it
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Pete Cashmore: Google and NORAD Track Santa Across Maps, Social Media and Mobile [VIDEO] - http://t.co/wYfjwP4p

Pete Cashmore: Google and NORAD Track Santa Across Maps, Social Media and Mobile [VIDEO] - http://t.co/wYfjwP4p | DigitalDirections | Scoop.it
Top Blogs on Twitter (Pete Cashmore: Google and NORAD Track Santa Across Maps, Social Media and Mobile [VIDEO] - ...)...
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Tech Journos Throw Hats Into the Startup Ring | Adweek

Tech Journos Throw Hats Into the Startup Ring | Adweek | DigitalDirections | Scoop.it
When you write about whizbang tech startups and their million-dollar valuations, why wouldn’t you dream about giving up the keyboard to go where the action is?
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Do Organizations Need a Chief Content Officer? - Forbes

Do Organizations Need a Chief Content Officer? - Forbes | DigitalDirections | Scoop.it
Earlier this week I posted on smart markets, a challenge for companies conditioned and organized to broadcast agendas. The post focused on the need to make the market smarter about your product, your organization and the way you do business.
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How Algorithms and Editors Can Work Together to Burst the "Filter Bubble"

How Algorithms and Editors Can Work Together to Burst the "Filter Bubble" | DigitalDirections | Scoop.it
Eli Pariser is concerned that web personalization is only showing us content we "like," and not content we need. But he proposed some solutions at the Mashable Media Summit.
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Is Content Curation Just Reinventing the Wheel? | Copy Clique

Is Content Curation Just Reinventing the Wheel? | Copy Clique | DigitalDirections | Scoop.it
Insider Resources for Marketing a Business Online...
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Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal? | Street Fight

In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together.
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How Social Media Affects Content Relevance in Search | Mashable

How Social Media Affects Content Relevance in Search | Mashable | DigitalDirections | Scoop.it

Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change.

 

Bing, Google, and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. It’s less great news for sites that rely heavily on link buying.

Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s.


“As ideas, thoughts, questions and answers are shared more freely and easily than ever, the increased amount of information from social sources provides great benefits to users,” says a Microsoft spokesperson for Bing.

 

“The links that you build through social media, the references, the authority — all can have an impact in various ways on how you are ranked and listed even in ‘regular’ search results,” says Danny Sullivan, Editor-in-chief of Search Engine Land, in an email interview. “Social media allows for people to provide more trusted signals.”....

[read full article http://j.mp/nAZrnG]


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7 Ways to Dominate Your Media Competitor Through Content Marketing

7 Ways to Dominate Your Media Competitor Through Content Marketing | DigitalDirections | Scoop.it
You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.

Via J-P De Clerck
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This is the now, not future, of publishing

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Making Sure Your Content is Delivered In Full | billoakes.com

Making Sure Your Content is Delivered In Full | billoakes.com | DigitalDirections | Scoop.it

Capturing that perfect moment, writing that great story, publishing that wonderful site, they all accomplish the goal of  delivering the content. You’ve reached your audience, you’ve delivered the prize. As so many in the publishing world love to say, “Content is King.” And there are dozens of lines that follow that now, like “…then pictures are Queen,” or “…context is God,” “…data is divine,” etc. In content marketing, the follow-up trumps them all.

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Insights Into the Hot Trend of Social Media Content Curation

Insights Into the Hot Trend of Social Media Content Curation | DigitalDirections | Scoop.it

Excerpted from article:

 

"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects.

 

The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.

 

Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice.

 

Editors with the aid of journalists create and collect content then edit and then publish.
Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation.

 

The technology of the web and the rise of the social media networks is providing sources of content that can provide curation in ways that were not previously possible.
The content curation platform Scoop.it is an example how we can all become magazine editors and content curators without the overhead of hiring editors or journalists. Scoop.it was established in 2011 with the goal of making content curation easy and accessible to everyone...."

 

 

In the guest post pubblished by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier.

Read full article and watch video here:

http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/

 




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How Curation can scale

How Curation can scale | DigitalDirections | Scoop.it

This is a very interesting piece by Erin Griffith (again!) on the potential scalability issues of content curation. You can pass quickly on her first part where she easily bashes the usual concerns about the curation word being overhyped and over used.

 

She makes a really good point on her second part, building on the experience of Behance, the platform to publish one's creative work: using a mix of algorithms and human curation is a part of the answer to this scale issue. 

 

But another way to scale curation is to add a topic-centric layer. In the problem she describes (which is typically Behance's problem), scaling up is tough because curation is being applied to sort out the best content on a unique dimension: a home page that's the same for everyone. "Behance’s front page could no longer display what algorithms determined was the most popular art within [the] site’s community. Because of boobs. They are universally the most popular thing on the Web, and not even a tasteful, creative site like Behance is safe when the “wisdom of the crowd” is involved. To be clear — boobs are welcome on Behance, but the site skews toward commercially viable work. A porn pit may entice creative directors but not in the way Behance wants to entice them." she funnily writes.

 

If you added topics to that, you can solve the problem by having people follow whichever topics they want. And I'm not talking about the usual 10-20 categories you find on any content sites. I'm talking about long-tail, user-created topics that any user can opt in to follow or unfollow. Boobs fans can then follow dozens of Boobs topics curated by other fellow users without having to pollute the experience for everyone else.

 

By mixing a topic-centric model with curation, you apply it to as many dimensions as your users will decide to curate. That's the model we've been using at Scoop.it and so far, it scales pretty well, doesn't it?


Via Guillaume Decugis
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Filter bubbles burst, blind spots shrunk, curation over SEO: Rachel Sklar’s predictions for 2012

Filter bubbles burst, blind spots shrunk, curation over SEO: Rachel Sklar’s predictions for 2012 | DigitalDirections | Scoop.it

 Rachel Sklar  highlights key trends, and especially the rise of curation and qualitative filters. Brilliant analysis:

 

"Audiences are done with SEO-baiting and bait-and-switch headlines; we’re going to get more choosy with our clicks. And with our eyeball-access. So you’d better be trustworthy, because I don’t let just anyone curate for me. Because while news will always be the killer app, who it’s delivered by will matter just as much."

 

Rachel also mentions that finding easily our communities of interests does not mean the end of exploration. Qualitative filters should provide exactly the opposite :

 

"While we’re opting to follow curators who deliver to us the news we wish to receive, our most trusted sites are automatically giving us what they think we want to see — or, taken dystopically, what they want us to see. Eli Pariser dubbed this “the Filter Bubble.” Things are only getting more customized, tailored, targeted, and algorithm-ized, but in 2012 we will see clear pushback on that."

 

Making the web more meaningful by connecting community of interests while encouraging discovery of  great content is truly the values Scoop.it encourages. Algorithms are cool. Humanrithm is definitely cooler. 

 

 


Via axelletess
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Guillaume Decugis's comment, January 4, 2012 6:30 PM
This is an interesting answer to the claim that only print can save us from the filter bubble - that I disagreed with on http://www.scoop.it/t/web-content-digital-curation/p/918465429/if-you-choose-your-own-news-you-ll-be-less-well-read
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TechCrunch | This Month’s Apple Event To Focus On Publishing And iBooks

TechCrunch | This Month’s Apple Event To Focus On Publishing And iBooks | DigitalDirections | Scoop.it
Apple will be holding a product event later this month in New York, Kara Swisher is reporting, and we've confirmed independently with a source.
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The future of news and why "digital first" matters

The future of news and why "digital first" matters | DigitalDirections | Scoop.it
The fact that the news is now a process rather than a finished product that can be printed and shipped to readers makes it even more important that newspapers adopt a "digital first" approach, and think about the news the way bloggers do.
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The New, Convoluted Life Cycle Of A Newspaper Story - 10,000 Words

The New, Convoluted Life Cycle Of A Newspaper Story...
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iPad users surf 90' more, study finds

iPad users surf 90' more, study finds | DigitalDirections | Scoop.it

Adult tablet owners spend almost four and a half hours on the internet each day, compared with three hours for non-tablet owners in the same age 18-64 group.


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Does Chevy Owe a Popular Blog Credit for Its New Ad? | Adweek

Does Chevy Owe a Popular Blog Credit for Its New Ad? | Adweek | DigitalDirections | Scoop.it
Chevrolet’s latest spot shows photos of old Chevies being held up against modern-day backgrounds. It’s lovely and leverages the brand’s history, but some are alleging the concept is stolen from the popular blog Dear Photograph.
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How do you ‘convert’ curmudgeon journalists to using Twitter?

Brian Moritz asks a question you face in almost every newsroom addressing the challenges of digital journalism: How do you "convert" the curmudgeons?

In a comment on my recent blog post providin...
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Where newspapers thrive

We've been hearing a lot of depressing news in recent years about the dire financial prospects for big daily newspapers, including the one you're now holding. Or watching.
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