Over the past few months I worked pro bono with the team at Stratford, an assisted living community in Seattle, after they reached out to me to help them recover.
Their previous marketing firm had built 1000′s, literally 1000′s of low-quality directory, spun article submission, and spammy network links all with over-optimized anchor text. The sad part is, it actually worked. Stratford consistently ranked #1 for phrases like “Assisted Living Seattle” which is the company’s bread and butter.
In July, everything crashed with an Unnatural Link Warning and penalty from Google.