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société de l'information, identité & comportements numériques, sécurité de l'information, réseaux & médias sociaux
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The 20 Biggest Brand Fails of 2012

The 20 Biggest Brand Fails of 2012 | digitalcuration | Scoop.it

Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail. Every year there's plenty of them—the accidental tweet, the offensive billboard, the Photoshop disaster, the just-plain-tasteless ad. At the link below, we've compiled 20 of the most notable brand fails from 2012—a nice dose of ad-enfreude to fill your evil rubbernecking hearts with joy. Just be glad it wasn't you. And try to learn a lesson from the Harvey Nichols model above and refrain from pissing yourself with laughter. It's not a good look.

 

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Conseils pour de bons titres d'articles sur le Web | Écrire Pour le Web

Conseils pour de bons titres d'articles sur le Web | Écrire Pour le Web | digitalcuration | Scoop.it
Faisons un petit inventaire des différents genres de titres qui marchent pour vos contenus Web. C'est quoi un titre qui marche? La réponse est dans l'article.

Via Jacques Tang, Laurence Galambert
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