Facebook is changing its policy regarding text overlay on photos in pages’ cover photos and News Feed ads to limit text to no more than 20 percent of an image’s area.
Previously, Facebook restricted the use of ”calls to action” and “price and purchase information” in photos because it wanted to prevent advertisers from sharing images that looked like traditional banner ads. The policy was vague and not always followed or enforced. The new policy set to go into effect Jan. 15 is much clearer, and Facebook has told partners that it is preparing tools to help advertisers be compliant.
Ad Guidelines Section III.D now says:
“Ads and sponsored stories for News Feed that originate from Pages may not include images with more than 20% text.”
News Feed ads may now use calls to action or purchase information in photos as long as the text makes up less than 20 percent of the image. Cover photos still have restrictions on the type of text that can be used.
Pages Terms Section III.B reads:
v. calls to action, such as “Get it now” or “Tell your friends.”
Covers may not include:i. images with more than 20% text;ii. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;iii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or