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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! - Occam's Razor by Avinash Kaushik

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! - Occam's Razor by Avinash Kaushik | digitalAwareness | Scoop.it
As user behavior becomes increasingly complex, it is mandatory that your data analysis include the ability to do visitor segmentation. Learn how to in GA.
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Brian Solis Engage or Die!

Engage or Die! by Brian Solis @SMiCS2011 in Monte Carlo. (#digitalAwareness required.
Brian Solis Engage or Die!
Dirk Liebich's insight:

plenty of proof by now for the new digital revolution. companies, get started now! #digitalAwareness required

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LEAD digital: Trolle im Social Web: Darauf müssen Unternehmen achten!

LEAD digital: Trolle im Social Web: Darauf müssen Unternehmen achten! | digitalAwareness | Scoop.it
Die gutefrage.net GmbH hat das Whitepaper "KonTrolle in Social Media – Der richtige Umgang mit Ambush Marketing und Trollen auf Facebook und Co.“ erarbeitet.
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Ogilvy ChatThreads Social Media Sales Impact Study 2011

Study to evaluate the link between expsosure to social media and sales. Findings also include data on link to brand perception. (Well put!
Dirk Liebich's insight:

another example of clear proof for the change companies experaince in  customer behavior. social and new media are here to stay, the customer's mind is set on relevanz and content. #digitalAwareness #digitalTransformation

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