The Marketing Automation Problem | digitalassetman | Scoop.it

Front End or Back End?

There is a problem with Marketing Automation. Content marketing has won the day. We are all creating enough content to drown in daily. And along comes "Inbound Marketing" or "marketing automation" with a "rub this lamp" promise. 

No magic genie is jumping out of that lamp. 

Marketing Automation's Dark Side
I have a friend trying to wrestle the marketing automation pig to the ground. What she doesn't know is the day that tool comes in here is a partial list of the demands that are currently at X and will immediately go to 5x:


Via Martin (Marty) Smith