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Rescooped by digitalassetman from Business Storytelling
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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith, Parker Donat
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by digitalassetman from Contests and Games Revolution
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Gamification Is Dead, Long Live Gamification

Gamification Is Dead, Long Live Gamification | digitalassetman | Scoop.it
Games are more like artifacts than media. By this we mean that the content of a game is its behavior - not the media that streams out of it towards the player. Thinking about games as designed artifacts helps frame them as systems that build behavior via interaction.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 11, 2013 9:22 PM

Great article on what to gamify in your website's User Interface (everything) and how (carefully).