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There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...
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How Tos of An Enterprise Content Marketing StrategyThis article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths. Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing.