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Rescooped by digitalassetman from Digital Footprint
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What can people do with data that companies alone can’t?

What can people do with data that companies alone can’t? | digitalassetman | Scoop.it

In respect to personal data, we are where personal computing was before the spreadsheet and the word processor, and where worldwide communications was before the Internet. Once we had the spreadsheet and the word processor, creative and resourceful individuals could do much more with numbers and words than big companies ever could — and that was good for those companies as well. Likewise, once we had the Internet, each of us could do far more with global communications than phone companies and other big players could alone. And that was good for everybody concerned as well.


Via Peter Vander Auwera
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Rescooped by digitalassetman from Creative Operations Management
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5 Mistakes When Streamlining Your Creative Operations Process

5 Mistakes When Streamlining Your Creative Operations Process | digitalassetman | Scoop.it
MarketingProfs points out that profitable growth (87%) and operational efficiency (85%) remain the top business priorities for CMOs. As a Marketing or

Via ConceptShare
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Rescooped by digitalassetman from An Eye on New Media
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The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty

The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty | digitalassetman | Scoop.it
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store

 

Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.

 

The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....


Via Jeff Domansky, Ken Morrison
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MTD's curator insight, May 17, 2013 5:15 AM

Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future. 

Helen Teague's curator insight, December 9, 2013 3:02 PM

Singularity in a decade!

Carol Rine's curator insight, December 9, 2013 5:07 PM

I am sooo ready for this future!

Rescooped by digitalassetman from MarketingHits
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Transparency In Marketing Works. The truth can sell.

Transparency In Marketing Works. The truth can sell. | digitalassetman | Scoop.it

Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in a better light. Advertising has a reputation for deception.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 14, 2013 12:01 PM

Showing a little behind the scenes in your business as part of your marketing message can help you connect with your customers.


Marketing is Everything and Everything is Marketing!!!

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Meet the New Generation of Customers...Generation C

Meet the New Generation of Customers...Generation C | digitalassetman | Scoop.it
Author Brian Solis explains who Generation C is, and how "experience is everything" to them.
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Ken Morrison's comment, May 13, 2013 8:25 AM
Thanks for sharing. I really like Brian Solis' ideas. At the risk of sounding like a prude, I do feel like he should be at a level where he is above naming his website wtfbusiness.com That is a bit unprofessional if you ask me. With that said, I 'm thankful for the link and I am always up for learning nuggets of knowledge from Solis.
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The Uncertain Relationship Between Open Data and Accountability

The Uncertain Relationship Between Open Data and Accountability | digitalassetman | Scoop.it
My article in response to Yu and Robinson's recent paper on open data has just been published in the UCLA Law Review Discourse: The Uncertain Relationship Between Open Data and Accountability: A Re...

Via Ivan Begtin
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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Rabbit Holes: Transmedia in The Lizzie Bennet Diaries | Darceny

Rabbit Holes: Transmedia in The Lizzie Bennet Diaries | Darceny | digitalassetman | Scoop.it

Brielleariana:  "Transmedia is such a new concept that I had to physically add it to my Word document dictionary to avoid the stupid red lines" ...


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Louise Robinson-Lay's curator insight, May 6, 2013 6:26 AM

A great way to teach using trains edit storytelling.

Dr. Pamela Rutledge's comment, May 6, 2013 10:15 AM
I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'
Dr. Pamela Rutledge's curator insight, May 6, 2013 10:32 AM

I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'

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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | digitalassetman | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.
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Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Rescooped by digitalassetman from Text Analytics
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Use Of Social Media As A Source Of Information | Alex Shaikh Dot Com

Use Of Social Media As A Source Of Information | Alex Shaikh Dot Com | digitalassetman | Scoop.it
Web developing professional with diversified experience in advertising, marketing & SEO.

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Stuart Shulman's curator insight, April 25, 2013 8:28 AM

Though I am often deriding the role of infographics in the history of information, this one I actually like.

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Libraries of the future

Libraries of the future | digitalassetman | Scoop.it

 

The following visualization was adapted from PewInternet.com, of a keynote address for the 2012 State University of New York Librarians Association Annual Conference

digitalassetman's insight:

http://librarysciencelist.com/libraries-of-the-future-visualization/

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wildswans's curator insight, May 5, 2013 12:33 AM

Given that things change so fast, I wonder how long it will be before these roles change again.

Rescooped by digitalassetman from Beyond Web and Marketing 3.0
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Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today

Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today | digitalassetman | Scoop.it
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.

Via C-Marketing
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Rescooped by digitalassetman from Pervasive Entertainment Times
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The 2nd screen becomes the 1st screen "More Cracks In TV’s Business Model" NYTimes

The 2nd screen becomes the 1st screen "More Cracks In TV’s Business Model" NYTimes | digitalassetman | Scoop.it
Television has thrived on bundling, which offers a way of protecting things but also tends to obscure the weaknesses within. Now those flaws are becoming more apparent.

Via Gary Hayes
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Gary Hayes's curator insight, April 14, 2013 9:12 PM

Quote "The second screen experience slowly replaced the first — I barely looked up at the television. CBS’s reverent, almost whispered coverage took a back seat as I programmed my version of the Masters. The function that would have allowed me to throw the Internet coverage to my big-screen television was not enabled, but that’s only a matter of time. Change often comes very slowly, but then happens all at once.

CBS paid dearly for rights to the Masters, marketers ponied up to advertise in limited spots and my cable provider paid a hefty toll in terms of retransmission fees, but there I was, staring at the device on my lap, looking at a bright future — no cable, no commercials, no bundle required.

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The Future of Content Marketing Revealed

The Future of Content Marketing Revealed | digitalassetman | Scoop.it
It's important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors.
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

Rescooped by digitalassetman from Just Story It! Biz Storytelling
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Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | digitalassetman | Scoop.it

On Christmas Day last year a group of independent filmmakers released a five part series that had been in production for more than two years. The Underwater Realm was very ambitious - shot largely underwater and across five different periods in history. It gained attention in 2011 when it raised $100,000 on Kickstarter, making it one of the most successful crowdsourced film projects at the time.


Via Karen Dietz
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cyneth's curator insight, May 16, 2013 4:23 PM

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

Jonathan Rattray Clark's curator insight, May 16, 2013 4:47 PM

bottoms up

mirmilla's curator insight, May 17, 2013 11:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

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We create content and content also creates us

We create content and content also creates us | digitalassetman | Scoop.it
Let's face it. Many social media "gurus" would be obscure if it weren't for an ability to create content. Content is creating celebrity on the web.
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Value Creation In The Post-Marketing World

Value Creation In The Post-Marketing World | digitalassetman | Scoop.it
Creating new value is fundamental to the healthy functioning of our free-market economy. Like the natural law of gravity, creating new value is the natural law of increase.
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Rescooped by digitalassetman from An Eye on New Media
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How Social Media Impacts SEO

How Social Media Impacts SEO | digitalassetman | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Ken Morrison
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Ken Morrison's curator insight, May 10, 2013 3:02 AM

Ken's Key Takeaway.
This sources says that tweets can cut index time by Google Bots from 2 hours to 0:02seconds! 

Rescooped by digitalassetman from Content Curation World
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Crap Detection for Social Content Curators: How To Verify What You Post

Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources. This presentation

Via Robin Good
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Jo Paoletti's comment, May 9, 2013 7:19 AM
Crap detection for content curators. Is it time for everyone who shares stuff they find on the Internet to think of themselves as content curators. Beats being a rumor monger or Typhoid Mary of misinformation.
Sarah McElrath's curator insight, May 10, 2013 8:14 AM

Could be used when teaching evaluation of online content / critical thinking skills.

Ruveanna Hambrick's curator insight, October 2, 2014 10:30 AM

This is a good source for knowing how to "crap detect" not only for news websites and blog posts but also for social media claims as well.

Rescooped by digitalassetman from Knowmads, Infocology of the future
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The Transhumanist Delusion

The Transhumanist Delusion | digitalassetman | Scoop.it

While we can measure the degree to which technologies transcend physical and physiological boundaries, we can merely speculate about the ethical consequences of these developments and about their effect on human self-perception. The merging of human consciousness and technology changes not only the latter, but also the former. And the question is whether technology will become more human in the long run, or whether humans will become more technical.


Via Szabolcs Kósa, Wildcat2030
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luiy's curator insight, May 6, 2013 5:50 AM
A unique evolutionary moment

The human body sits squarely at the center of this debate. Until today, we have largely conceived of technology as a collection of external objects. Now, technology enters the body, merges with it, becomes a constitutive part of its host. This presents us with a unique moment in evolutionary history. The biggest drivers of change can be found in the military and the pharmaceutical sectors of the economy. And the big unknown is whether we will be able to put the new possibilities to good use.

 

New ideologies have emerged that frame the techno-narrative and justify its propagation. The most influential among them is the ideology of transhumanism, a worldview predicated on the notion of transcendence. By merging man and machine, transhumanists hope to open up new avenues of human development. A core group of transhumanist thinkers has found a home at Oxford University, from where they fight against the humanist desire to protect and examine humanity in its current form...

 

 

Man, machine, industry

This changes everything: Not only our human self-perception (which has always been important for our conception of present and future) but also our definition of civilization. Some of these developments proceed at a breathtaking pace, and it’s only justified to ask whether members of the transhumanist vanguard and advocates of “inversive” technologies actually grasp the consequences of their work.

 

Hence the following assertion: The emerging global neuro-technological industry is more significant than all current political uprisings and military conflicts. Experiments are good. Careless tinkering with human nature is not.

 

The crucial point is that we simply don’t know enough about ourselves to speedily abandon our current view of humanity and to turn ourselves – as some transhumanists desire – into cyborg creatures. Our confusion starts at the fundamental level: For example, what does it mean to “know”? Is it possible to transfer all knowledge online if we can develop algorithms with adequate levels of sophistication? Can knowledge become de-corporealized?

Nacho Vega's curator insight, May 7, 2013 4:35 AM

Technology will become more human in the long run!

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Cloud Computing: Rethinking Control of IT

Cloud Computing: Rethinking Control of IT | digitalassetman | Scoop.it

Executives are still dead set on building Private Clouds. The true reason for this stubbornness is the battle over control.


Via Peter Azzopardi
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Peter Azzopardi's curator insight, April 29, 2013 6:08 PM

It is not all that surprising, in a way IT have wielded power that cloud might take from them.

 

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The Content Wars - Digital Age of Marketing via @tamicann

The Content Wars - Digital Age of Marketing via @tamicann | digitalassetman | Scoop.it

In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content.   The best brands recognize that people – not ads or messages – are the new voice of their companies.    In a crowded digital landscape, it has become harder than ever to ignite and connect with a community of loyal advocates for your brand by engaging them with good content – and here's why.


Via Brian Yanish - MarketingHits.com
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Metadata orchestration might be next generation of web solutions - Digital Journal - DigitalJournal.com

Metadata orchestration might be next generation of web solutions - Digital Journal - DigitalJournal.com | digitalassetman | Scoop.it
DigitalJournal.com Metadata orchestration might be next generation of web solutions - Digital Journal DigitalJournal.com Metadata orchestration can be used by companies to integrate data and to advance their data management function.
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Rescooped by digitalassetman from Inbound & Content Marketing: trends & techniques
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Content With Intent: The Intersection of PR & Content Marketing

Content With Intent: The Intersection of PR & Content Marketing | digitalassetman | Scoop.it

Before you map your content plan, you need to know what topics really generate traction with your audiences.  Listening is how you garner this intelligence


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Winning Formula For Content Marketing

Winning Formula For Content Marketing | digitalassetman | Scoop.it
Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.

Via Alex Butler, Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, April 11, 2013 11:52 PM

Good article to help you build a plan for your content marketing.  


Who - What - Where - Why

Cheby LaBrague's curator insight, April 12, 2013 2:06 AM

Content marketing isn't for the faint at heart ;)

Lindsay Wilson's curator insight, April 26, 2013 11:25 AM

Great article if working from the ground up with a company