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3 New Ways to View the Value of Ideas | Forbes

3 New Ways to View the Value of Ideas | Forbes | digitalassetman | Scoop.it
It’s ideas, not just content that drives social networks.

It’s true that content acts as a kind of currency in social environments, as people share and trade on the latest information. But if content is currency it’s the ideas under that content that drives its real value. With that in mind it’s important for marketers not only to evaluate their content strategy but also the ideas that are driving that content. Aligning your marketing programs – and your brand for that matter – with the right idea can generate tremendous value. Here are just a few ways to connect your brand to the market potential embedded in an idea...
[read full article http://j.mp/r70vyn]
Via Giuseppe Mauriello
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5 Reasons Businesses Must Revolutionize Sales and Marketing | Dam Foundation

5 Reasons Businesses Must Revolutionize Sales and Marketing | Dam Foundation | digitalassetman | Scoop.it
Remember when your go-to marketing strategy was outbound? TV and newspaper ads, telemarketing calls, and direct and internet mailing lists were all essential tools for business. It was brilliant to advertise new toys during episodes of kids’ shows, showcase a restaurant in the local paper, be persuasive over the phone, and sell clothing through catalogues
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Survey of DAM Best Practices 2010 Analysis & Implications | Dam Foundation

Survey of DAM Best Practices 2010 Analysis & Implications | Dam Foundation | digitalassetman | Scoop.it
Analysis of the 2010 survey results surfaced a few themes that unsurprisingly align with some of the most discussed topics at industry conferences and that represent both challenges and opportunities for DAM vendors. This analysis is a companion to the full survey results drawing implications about changes to DAM technologies and practices and highlighting both obstacles and accelerators to DAM enabled business processes. This analysis focuses on data from end‐user an marketing services firms using DAM in their own operations, and excludes data from consultants, students, vendors and press/media respondents.
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Brainloop Chosen by Twitter for Document Collaboration

Brainloop Chosen by Twitter for Document Collaboration | digitalassetman | Scoop.it
When work calls for collaborating with people outside the company, Brainloop protects confidential files and automatically applies the necessary security policies, so workers and outside parties can focus on their tasks freely without having to worry about whether they are abiding by corporate policies.
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Content - Human vs. Machine: Clash of the Translation Titans : MarketingProfs Article

Content - Human vs. Machine: Clash of the Translation Titans : MarketingProfs Article | digitalassetman | Scoop.it
Content - Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
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DAM Chicago 2011 - About this event

DAM Chicago 2011 - About this event | digitalassetman | Scoop.it
Understanding of the reach, importance and meaning of digital assets will continue to deepen – that’s unstoppable. The challenge is to keep up with all the new developments. Following the success of previous DAM events, Henry Stewart returns to Chicago for the fourth year running. ‘The Art and Practice of Managing Digital Media’ – all from the users’ perspective - is designed to help you keep up with the best of new developments in DAM. Assets have value – and exploiting this value is the purpose of our day long conference. Assets help you prosper when they are well managed. Through our keynote presentations, case studies and panels, you’ll get a state-of-the-art understanding of both the “why” and the “how” of digital asset management – all from the point of view of DAM managers and users.
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Top Trends of 2011: Mobile Payments

Top Trends of 2011: Mobile Payments | digitalassetman | Scoop.it
This week we're reviewing 5 trends that have helped define 2011. So far we've covered online privacy, group messaging, HTML5 and second screen apps. In this final installment we're looking at mobile payments.
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Communicating Meaning Online: A Digital Expression of Theory of Mind | Anthropology in Practice, Scientific American Blog Network

Communicating Meaning Online: A Digital Expression of Theory of Mind | Anthropology in Practice, Scientific American Blog Network | digitalassetman | Scoop.it
The growth of email, instant messaging, texting, and various other digitally-mediated communicative tools (DMC) has been rapid and pervasive. The majority of people today are comfortable enough to use these communicative tools on a daily basis, particularly among younger generations. DMC appears to be a preferred means of communication. But the popularity of DMC forces us to deal with its main problem: How do these users clarify their meaning, intent, and desires?
Via epanto
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FocusOPEN Digital Asset Manager » FocusOPEN 3.3.9 Released

Digital Asset Management blog for FocusOPEN. The latest product releases, events and tutorials for FocusOPEN Digital Asset Manager.
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TechCrunch | A Look At The Size, Shape And Growing Threat Of Malware Networks [Infographic]

TechCrunch | A Look At The Size, Shape And Growing Threat Of Malware Networks [Infographic] | digitalassetman | Scoop.it
Blue Coat Systems, the provider of web security and speed optimization solutions, released a mid-year web security report earlier this month, which, among other things, examined the current state of malware ecosystems, and detailed the growing size...
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Repurposing Your Digital Assets for the Most Effective Marketing Asset Management - Marketing Digital Asset Management | Widen - Digital Asset Management

Repurposing Your Digital Assets for the Most Effective Marketing Asset Management - Marketing Digital Asset Management | Widen - Digital Asset Management | digitalassetman | Scoop.it
Among the effects of good marketing asset management are increased efficiency, improved brand consistency, and improved relevancy with the localization of marketing collateral. The storage benefits of a cloud-based DAM system are compelling, but there are other reasons for using centralized DAM software to power your multi-channel marketing operations. One is that it streamlines the repurposing of digital assets in ways that far exceed the abilities of disparate media libraries.
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Tablet and Mobile Publishing with HTML5 | DPCI

Tablet and Mobile Publishing with HTML5 | DPCI | digitalassetman | Scoop.it
Comparison of mobile applications created with HTML5 versus a native application...
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Marketing is subject to constant change. Digital Asset Management is the enabler! | Mark Davey -Dam Foundation

Marketing is subject to constant change. Digital Asset Management is the enabler! | Mark Davey -Dam Foundation | digitalassetman | Scoop.it
Marketing has seen highs and lows, always reinventing itself as new themes, technologies and concepts appear. Today, marketing is a battle to be “always on and available”, via any device or distribution channel. As cloud-based technology and strategies emerge, marketing departments are becoming less reliant on their internal IT resources and turning to more nimble, more specialized outside firms to help them address the problems of scale and scope.
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Google Adds EXIF Data to Image Search

Google Adds EXIF Data to Image Search | digitalassetman | Scoop.it
Google has added EXIF data to Google Images, allowing you to quickly look up details on how a particular photograph was taken (as long as the data is embedded). Simply click any of your search results...
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How To Shoot A Video Interview That Doesn’t Suck: 10 Tips You Can’t Ignore

How To Shoot A Video Interview That Doesn’t Suck: 10 Tips You Can’t Ignore | digitalassetman | Scoop.it
Steve Stockman, author of the book How To Shoot Video That Doesn't Suck, with a list of 10 important tips to make sure your video interview doesn't suck.
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Linkbait, Content Farming and Advertorial: Welcome To New Media (Circa 1842)

Linkbait, Content Farming and Advertorial: Welcome To New Media (Circa 1842) | digitalassetman | Scoop.it
Given that I grew up just a few miles from the Medway town where Dickens spent his childhood, it’s pretty embarrassing how little I knew about the 19th century’s greatest British author. And given my obsession with copyright law, it’s equally shameful that, until reading Slater’s book, I knew nothing of his campaign for an International copyright treaty.
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On Curation: The Content Strategist as Digital Curator

On Curation: The Content Strategist as Digital Curator | digitalassetman | Scoop.it
The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I've watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can't help but ask what is it about this word that deserves redefinition for the web?

Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content.....
[read full article http://j.mp/4G7OSy]
Via Giuseppe Mauriello
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Nur Svsc 's comment, August 2, 2011 8:52 AM
great read with good explanation and tips. though I realize all social media can be used for curating purposes commercial or not, I dig platforms like scoop.it for the emphasis on content management instead of personal networks or digital 'personas'.
Giuseppe Mauriello's comment, August 2, 2011 8:58 AM
@Nur - thank you for appreciation my article! If you see on my topic, there are many news about trend of Content Curation...always updated. Sometimes I put also old articles, but they are with great and important tips! If you have interest about Curation, this my topic is right for you! ;-)
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What can marketing automation do for you? #MITX - Chief Marketing Technologist

What can marketing automation do for you? #MITX - Chief Marketing Technologist | digitalassetman | Scoop.it
Popped into a session hosted by MITX yesterday morning, What Can Marketing Automation Do for You? The panelists were Jim Williams of Eloqua, Christopher O'Donnell of Hubspot, and Bill Stone of RenaissanceOPTI.
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The mobile App Internet wags the IT dog | ZDNet

The mobile App Internet wags the IT dog | ZDNet | digitalassetman | Scoop.it
In new research, Forrester sizes the App Internet market and says the mobile app market will have a profound impact on the entire IT delivery system.
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Thought Equity Motion Expands Los Angeles Presence and Ecosystem around its Enterprise-Class Hosted Video Platform | Thought Equity Motion Info Center

Video Platform Provider Creates High-Scale Master File “On Ramp” for Content Owners DENVER, June 7, 2011 —Thought Equity Motion, Inc., a leading...
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Lessons from the Ant Colony: Overcoming the Biases of Web 2.0

Lessons from the Ant Colony: Overcoming the Biases of Web 2.0 | digitalassetman | Scoop.it
The collective intelligence of an ant colony can serve as inspiration to help us solve complex human problems. Businesses in particular are finding innovative ways to apply these lessons from nature, from routing trucks to managing plane congestion on the tarmac... to making Internet search more accurate.
Via Howard Rheingold
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Indexing a Good Start, not a Solution : Beyond Search

Indexing a Good Start, not a Solution : Beyond Search | digitalassetman | Scoop.it
Writer David Linthicum acknowledges that the rapid and redundant proliferation of data demands action beyond moving it all to the Cloud. Many think that metadata is the solution. Properly tagging your data is necessary, but the big picture is more complicated than that.
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Google+ Launch & Growth [INFOGRAPHIC] « Freestyle Blog

Google+ Launch & Growth [INFOGRAPHIC] « Freestyle Blog | digitalassetman | Scoop.it
This Thursday Google+ will officially have had its first month in the competitive social network sphere. Since launching, Google+ has had a busy time, in terms of both the number of visitors and the news surrounding the ‘Facebook contender’.
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Sitemap taxonomy – To classify web content | Flash Designers

Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that.
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lookat.me digital asset management - part 1

Rus Littleson from Media Equation talks to museum and gallery professionals about lookat.me at the National Gallery of Australia, 2009.
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