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Innovation from Big Data Analysis

Innovation from Big Data Analysis | digitalassetman | Scoop.it
At the CIO Network in San Diego, CA 3D Robotics CEO says that cheap sensors and easy data gathering will create tremendous amounts of data which, if analyzed...
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Content Life Cycle

Content Life Cycle | digitalassetman | Scoop.it
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Compelling Content: 3 Key Points from the Consumer POV [Research]

Compelling Content: 3 Key Points from the Consumer POV [Research] | digitalassetman | Scoop.it
Compelling content marketing depends on the latest research and data, but are content marketers overlooking the vital perspective provided by consumers? Here, we explore some of the key content mar...
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INFOGRAPHIC: The Adoption Of Cloud Services

INFOGRAPHIC: The Adoption Of Cloud Services | digitalassetman | Scoop.it
Cloud Services - Nice infographic provided courtesy of Aerohive Networks Surveying 200 IT professionals, notable stats include:

Via Peter Azzopardi
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Tangible and Intangible Digital Assets Merge!

Tangible and Intangible Digital Assets Merge! | digitalassetman | Scoop.it
TED: Jinha Lee: Reach into the computer and grab a pixel - Jinha Lee (2013) The border between our physical world and the digital information surrounding us has been getting thinner and thinner. De...
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Experimentation and Innovation in Libraries: What We Can Learn from...

"Few industries face the kind of disruption that the library industry faces today with e-resources, the Internet, mobile everything, and limited revenues."


Via John Shank
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John Shank's curator insight, July 3, 2013 2:51 PM

I like their "what is the future of?s" on slide 47. Well done and thought provoking!

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Twitter #Metadata Visualizations #dataviz #bigdata #visualization

Twitter #Metadata Visualizations #dataviz #bigdata #visualization | digitalassetman | Scoop.it
Metadata in Twitter posts lets readers in on your geographic location the language you speak the phone you use and more. They're also a mapmaker's...

Via Aaron Balick, luiy, Wildcat2030
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luiy's curator insight, June 20, 2013 5:32 AM

Twitter's full data stream--their “firehose”--is a very detailed thing. Access to raw tweet upon raw tweet lets brands know what customers think and allows first responders to instantly tabulate hurricane damage. The firehose is also full of metadata which discloses personal, geographic, and technological information on Twitter's tens of millions of users. Gnip, one of the best known Twitter firehose resellers, just turned a raw sample of metadata from 280 million tweets into an amazing example of data visualization.

 

The fully scalable and searchable visualizations, created by Eric Fischer and MapBoxfor Gnip, uses metadata from 280 million tweets collected from a data sample going back to 2011. Gnip's Ian Cairns told Fast Company in a phone conversation the sample was pruned to remove multiple tweets from the same geographic location in order to emphasize geographic distribution rather than tweet frequency. Gnip and MapBox only selected tweets with location metadata attached, which ranged from 2% to 4% of the total tweets in Twitter's firehose. When posting messages to Twitter, users can choose whether to embed geographic location metadata. According to Cairns, the percentage of tweets with location metadata attached is decreasing over time.

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INFOGRAPHIC: Cloud Computing and On-Demand Infrastructure

INFOGRAPHIC: Cloud Computing and On-Demand Infrastructure | digitalassetman | Scoop.it
Cloud Computing - Here is an excellent infographic which outlines some hosting options Shared Web Hosting to Public Cloud Computing 2.0....

Via Peter Azzopardi
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Peter Azzopardi's curator insight, June 19, 2013 11:38 AM

A good reference on what is out there regards to "as a Service"

 

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Intel’s Data Economy Initiative Aims to Help People Capture the Value of Personal Data

Intel’s Data Economy Initiative Aims to Help People Capture the Value of Personal Data | digitalassetman | Scoop.it

Intel this year judged the questions swirling around personal data important enough to launch a “Data Economy Initiative,” a multiyear study whose goal is to explore new uses of technology that might let people benefit more directly, and in new ways, from their own data, says Ken Anderson, a cultural anthropologist who is in charge of the project.


Via Peter Vander Auwera
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Theories of Learning. Connectivism: A new type of learning for the digital age

Theories of Learning. Connectivism: A new type of learning for the digital age | digitalassetman | Scoop.it

Theories of Learning. Connectivism: A new type of learning for the digital age


Via Dr. Susan Bainbridge, juandoming, Bryan Hartsig, Susan Golab, Jim Lerman
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Richard Whiteside's curator insight, November 9, 2015 12:51 PM

Good, clear infographic comparing different learning theories alongside connectivism. Interesting to consider, whether you appreciate the theory or not. 

Ana Seb+'s curator insight, November 9, 2015 6:04 PM

¿Epoca de conectivismo?

maralma's curator insight, October 15, 2016 7:39 AM
INTERESTING!

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Marketing And The Internet Of Things - B2B Marketing Insider

Marketing And The Internet Of Things - B2B Marketing Insider | digitalassetman | Scoop.it
What is the "Internet of Things" and how will it impact marketing in the future? Read this for some excellent resources and my view.
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4 Visual Guides To Bloom's Taxonomy Apps - Edudemic

4 Visual Guides To Bloom's Taxonomy Apps - Edudemic | digitalassetman | Scoop.it
Today, we're looking at some apps and web tools that address the Bloom's taxonomy objectives - helping bring Mr. Bloom into the 21st century.
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Rescooped by digitalassetman from Data Management Thread
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Big Data Alchemy: Turn Info Into Money

Big Data Alchemy: Turn Info Into Money | digitalassetman | Scoop.it

There's an old aphorism that anything you're not using is costing you money. That's true of data, especially in light of the fact that collecting and storing it isn't cheap. It would make sense, then, for companies to try to wring more value out of the data resident in their systems.

 

IT pundits tout data as a strategic asset, but the value of data is often seen as unquantifiable, somewhat like goodwill, intellectual property, patents and business methodologies. Even when executives understand the value of their company's data, they don't always make it a priority to monetize it.


Via Irina Radchenko
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Getting Your Site Ready for The Knowledge Graph

Getting Your Site Ready for The Knowledge Graph | digitalassetman | Scoop.it

Google’s latest modification enables a faster search with more in-depth information taken. It enables a semantic search that garners from an extensive range of resources to make your search more accurate, ultimately providing the information that you are specifically looking for. Basically, it’s an integration of so many complex search ideas and presenting it in a very simple way, understanding the human brain.

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Video content reaches almost 85 percent of internet users

Video content reaches almost 85 percent of internet users | digitalassetman | Scoop.it
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 18, 2013 5:47 PM

Got great content and a creative, entertaining video? you're halfway there according to research. But don't forget about keeping it short and ensuring your video loads or uploads quickly. Critical for success.

Ginger Guttner's curator insight, July 19, 2013 11:20 PM
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Video Marketing's curator insight, August 28, 2013 12:27 AM

Excerpt...

 

Brands are wise to remember online consumption habits as video content becomes more of a content marketing staple and less of an optional advantage. Specifically, videos must be kept short and sweet to hold viewers’ attention.

Rescooped by digitalassetman from Social Media For U
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Digital Strategy 101

Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to

Via Helder Gonçalves
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90 percent of customers find custom content useful, report says | PR Daily

90 percent of customers find custom content useful, report says | PR Daily | digitalassetman | Scoop.it

...I'm not the only one to benefit from content marketing, as evidenced by the Wishpond infographic below titled, "The State of Content Marketing 2013." Clearly, the state of content marketing is pretty strong.

 

Among the findings: 90 percent of customers find custom content useful, 68 percent say they read content from brands they like, and brands that have blogs generate 67 percent more sales leads each month....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 11, 2013 1:25 PM

From the post: "Wishpond's "State of Content Marketing 2013" infographic is a report of a practice in excellent health."

Holley Jacobs's curator insight, July 11, 2013 3:14 PM

I keep hear ing about "content marketing". It is a great concept and I wish more people did it and I guess, according to this article and many others lately, they are going to have to...right after they sign up for Google Authorship...  :-)

 

Regards,

~ Holley Jacobs

Intriguing Networks's curator insight, July 11, 2013 7:09 PM

Good stat to motivate and mobilise your cotent strategy just make sure the emphasis is on being in the 90%! Cos 10% are getting it wrong...

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BBC Radio Times archive digitised

BBC Radio Times archive digitised | digitalassetman | Scoop.it
The BBC finishes digitising thousands of copies of the Radio Times magazine to help identify which shows are missing from its archive.

Via Bibliodata
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Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown

Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown | digitalassetman | Scoop.it

Via Robin Good
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Robin Good's curator insight, July 4, 2013 7:19 AM


Marco Arment the creator of Instapaper, has an excellent and provocative piece on why Google is closing down all of its RSS appendages (they just closed also the RSS feeds in Google Alerts) and the logic behind this strategy.


He writes: "Officially, Google killed Reader because “over the years usage has declined”.1 I believe that statement, especially if API clients weren’t considered “usage”, but I don’t believe that’s the entire reason.

The most common assumption I’ve seen others cite is that “Google couldn’t figure out how to monetize Reader,” or other variants about direct profitability. I don’t believe this, either. Google Reader’s operational costs likely paled in comparison to many of their other projects that don’t bring in major revenue, and I’ve heard from multiple sources that it effectively had a staff of zero for years. It was just running, quietly serving a vital role for a lot of people."


"The bigger problem is that they’ve abandoned interoperability. RSS, semantic markup, microformats, and open APIs all enable interoperability, but the big players don’t want that — they want to lock you in, shut out competitors, and make a service so proprietary that even if you could get your data out, it would be either useless (no alternatives to import into) or cripplingly lonely (empty social networks).


Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time.4"


Provides better perspective on RSS, Google, FB and Twitter and your future relationship with RSS.



Must-read article. 9/10


Full article: http://www.marco.org/2013/07/03/lockdown


(Image credit - RSS logo - Shutterstock)



Ashish Rishi's curator insight, July 4, 2013 11:49 PM

Love you Marco!!!  Agreed  and couldn't have asked for more. Internet to me was the ultimate democratization tool , a leveler, a ground playing field that challenged all institutions that had unnecessary walls around them - say educational institutions , you loved them, but they were for a fortunate few. Internet platforms  ( including google) were formed for the love of internet, they have milked it enough and why not ? but now these guys are trying to become to old school walled gardens, I just hope that in doing so , they don't lose the charm that defines them.

Laura Brown's comment, July 6, 2013 2:43 PM
This is like the AOL model of the Internet which they offered years ago. People thought they were online but they were only online via AOL which mean AOL controlled what they say, how they saw it, etc. Many people were fine with the AOL version of the Internet. People who just wanted to look at email and use chat forums for personal reason and put up a personal home page, etc. However, the people who did not like being restricted or confined choose to opt out of AOL and use other ISP's (Internet Service Providers). I'm not surprised Google wants to take several steps back and go that way, take control of what people are allowed to see and make sure the ads are featured versus having the option to block them. They have already gone several steps backwards in bringing back pop up ads. No one seems to protest those, or the video and other bulky ads which take up a lot of bandwidth. People had a large voice against all that when it was still the artists, scientists and other geeks who ruled online. Now it is the marketers and the Internet reflects the change in a big way. It's like one big ad soup. Google just wants to tie it all up in a neat bundle.
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How Do You Measure Customer Experience?

How Do You Measure Customer Experience? | digitalassetman | Scoop.it
How Do You Measure Customer Experience? -- What do you measure? What are the outputs? And, how does it all benefit the business?
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Rescooped by digitalassetman from Inbound & Content Marketing: trends & techniques
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The Mindset that Makes Online Marketing Work

The Mindset that Makes Online Marketing Work | digitalassetman | Scoop.it

The struggle many face with online marketing is a misguided impulse to put various tactics into separate boxes instead of seeing each as an aspect of one overarching strategic process.


The result is often a disjointed, ineffective mess that leads companies large and small to question the return on investment of online marketing in general.


Via C-Marketing
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Rescooped by digitalassetman from Content Marketing Observatory
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Content at the Speed of Culture: MXM's Chief Digital Officer Knows How

Content at the Speed of Culture: MXM's Chief Digital Officer Knows How | digitalassetman | Scoop.it

"As marketers behave more like publishers, they find themselves wondering how to leverage a cultural moment to make their brands hyper-relevant. Agencies are feeding this real-time frenzy: touting the “newsroom” approach, staffing 24/7 with trend-spotters and social media gurus, and combing the news for items that can make brands viral, for at least a moment. Content may be king — but topical content, the latest meme — that’ll make you famous. I’m not arguing that this approach is invalid — we admire how brands like Oreo and NBC’s “Revolution” cleverly took advantage of the power outage at the Super Bowl in their social channels. But we also cringe when brands awkwardly mix marketing and disasters, natural and otherwise. Relevance can be a double-edged sword. As the pressure to respond to cultural events in real-time mounts, it is imperative that brands have a strategy — an immutable plan — for publishing content across their channels. (...)"


Via Frank Delmelle
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The Curator Job Is To Unpack Specialized Information To An Interested Audience

As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.

Via Robin Good
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Ajo Monzó's curator insight, September 26, 2014 7:20 AM

Muy interesante y profunda  charla sobre el concepto de "curación" .

ManufacturingStories's curator insight, September 26, 2014 8:47 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Jimena Acebes Sevilla's curator insight, October 18, 2014 6:25 PM

El curador de  el curador es el de presentar  información especializada a una audiencia interesada.

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12 Disruptive Technologies That Are Changing The World

12 Disruptive Technologies That Are Changing The World | digitalassetman | Scoop.it
A potential $33 trillion/year impact by 2025.

Via Ana Cristina Pratas, Martin (Marty) Smith
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Marie Jeffery's curator insight, May 29, 2013 8:35 AM

Powerful infographic!

Daniel Jimenez Zulic's curator insight, June 5, 2013 8:19 AM
Muy interesante, y me parece genial que aparezcan las energias renovables en el grafico, aunque a mi juicio el nivel de impacto seria deseable fuera mayor de aqui al 2025.
Alfredo Corell's curator insight, June 6, 2013 8:20 AM

Quizás sería esperable que las Renovables tuviesen más impacto en los próximos 12 años.

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Looking at the Future of Marketing -- & Storytelling

Looking at the Future of Marketing -- & Storytelling | digitalassetman | Scoop.it
Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.

Via Karen Dietz
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Mike Ellsworth's curator insight, May 28, 2013 6:46 PM
Karen Dietz's insight:

 

Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.

 

2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.

 

3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.

 

Mike Ellsworth's insight:

 

If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it


Here are Leonhard's points in brief:


1. By 2020, most interruptive marketing will be gone. 

2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated

3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank 

4. Companies are going to try to predict how people feel about their brand, and then adjust in real time

5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. 


Cho Rong Kim's comment, May 30, 2013 12:32 PM
I always get good advices from your scoops. I really appreciate about your effort ^^ Thank you.
Karen Dietz's comment, June 4, 2013 7:24 PM
Thank you so much Cho Rong! Enjoy the day :)