digitalassetman
13.2K views | +0 today
Follow
digitalassetman
Digital Asset Management News
Your new post is loading...
Your new post is loading...
Scooped by digitalassetman
Scoop.it!

The Language of Interfaces | The Contrast Blog

The Language of Interfaces | The Contrast Blog | digitalassetman | Scoop.it

I recently spoke at the Content Strategy Forum in London about the importance of which words used in an interface. The difference between Facebook’s Like and Google’s +1 seems superficial, but ends up influencing the behaviour of the users. Choosing the words you use to define actions in an interface is the most important part of interface design. In “Getting Real” Jason Fried wrote that Copywriting is Interface Design, yet five years later copywriting is almost always where interfaces fall to pieces.

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Algorithmic stock trading rapidly replacing humans, warns government paper - ComputerworldUK.com

Algorithmic stock trading rapidly replacing humans, warns government paper - ComputerworldUK.com | digitalassetman | Scoop.it
Algorithmic trading, including high frequency trading (HFT), is rapidly replacing human decision making, according to a government panel which warned that the right regulations need to be introduced to protect stock markets.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Will “Mad Men” Drive the Social Enterprise?

Will “Mad Men” Drive the Social Enterprise? | digitalassetman | Scoop.it
Inside every good analyst is a tiny Walter Mitty gene that when stimulated by a good idea prompts the ego to ask “what would I do if I was running that company.” This genetic reaction is exactly what transpired during Marc Benioff’s recent keynote at Dreamforce. As I listened to his vision for social networks for customers and products, I thought about who he should target to help sell this.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Big data meets Bruce Perens: An open source 'covenant'

Big data meets Bruce Perens: An open source 'covenant' | digitalassetman | Scoop.it
Balancing an open source community with commercial interests can be difficult, which is why HPCC Systems sought the help of Bruce Perens before open sourcing its eponymous big-data-processing software.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Stuck in the Matrix: Where is Yahoo's Neo?

Stuck in the Matrix: Where is Yahoo's Neo? | digitalassetman | Scoop.it
There has been much debate lately about where Yahoo has gone wrong and what it needs to do to right itself. Salim Ismail, formerly of Yahoo's in-house incubator Brickhouse, believes that the company's problems lie in its very structure.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Apple Tries To Acquire Dropbox for $800 Million, Dropbox Refuses | Chip Hazard

Apple Tries To Acquire Dropbox for $800 Million, Dropbox Refuses | Chip Hazard | digitalassetman | Scoop.it
Apple has tried to acquire file sharing service Dropbox for $800 million. This rumour claims that Dropbox has declined Apple's offer of $800 million.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

When Sales and Marketing Collide – SMarketing | B2B Marketing Insider

When Sales and Marketing Collide – SMarketing | B2B Marketing Insider | digitalassetman | Scoop.it
One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Supercomputer predicts revolution

Supercomputer predicts revolution | digitalassetman | Scoop.it
Feeding a supercomputer with news stories could help predict major world events, according to US researchers.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Biz Stone: Cultural Neuroscience and Startups

Biz Stone: Cultural Neuroscience and Startups | digitalassetman | Scoop.it

Henry David Thoreau said, "As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives." The emerging interdisciplinary field of cultural neuroscience deals with daily social realities and how they can affect individual members of a culture—perhaps a startup culture.

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

7 Steps to a Culture of Innovation

7 Steps to a Culture of Innovation | digitalassetman | Scoop.it
Hyper-growth companies often credit a culture of innovation as their primary driver of success. They deploy creative thinking to attack problems big and small. Here's how you can too.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Automating the Story-Centric Workflow, by Claudia Kienzle

Automating the Story-Centric Workflow, by Claudia Kienzle | digitalassetman | Scoop.it

HAMILTON, N.J.—Two key trends are causing a paradigm shift in broadcast news: the need to produce news stories for multiple distribution platforms,and the "story-centric workflow."...

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Cory Doctorow: Why Should Anyone Care?

Cory Doctorow: Why Should Anyone Care? | digitalassetman | Scoop.it

One of my most important formative experiences as a writer was working in bookstores. I worked in three shops: a specialist science fiction store (Bakka Books in Toronto), an academic store near the University of Toronto campus, and a dreadful suburban mall bookstore. Going into my first bookstore job, I’d been supremely confident in my understanding of the bookselling trade: after all, I’d been spending all my pocket money and after-school wages in book shops since I’d been old enough to ride the subway on my own. I didn’t just shop at bookstores, I haunted them.

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Thick Value vs Thin Value | Digital Tonto

Thick Value vs Thin Value | Digital Tonto | digitalassetman | Scoop.it
In a highly connected, global economy we are truly our brother’s keeper and that’s a reality that, increasingly, we ignore at our own peril.
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Digital Asset Management (DAM) 101 | Dam Foundation

Digital Asset Management (DAM) 101 | Dam Foundation | digitalassetman | Scoop.it

This is an introduction to the basic concepts, terminology, practices, and application of digital asset management. It will feature brief discussions on the critical building blocks of DAM such as metadata, workflow, taxonomy, data security, and the preservation of digital assets. DAM brings with it great responsibility as to how the organization’s assets will be efficiently and effectively managed in its daily operations. It is more than a sum total of its parts; it must include a detailed review and analysis of all those contributing factors to DAM; assets, organization, workflow, security, etc.

more...
No comment yet.
Rescooped by digitalassetman from Social Media Content Curation
Scoop.it!

Content Curation is the Base of Food Pyramid for Content Marketing | Content Marketing World

Content Curation is the Base of Food Pyramid for Content Marketing | Content Marketing World | digitalassetman | Scoop.it

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing.

Even though the USDA’s food pyramid has transitioned to a food plate, content marketers would do well to consider a pyramid concept for balancing their use of the many content formats they use. While every content marketing program is different, I’ve created the below chart to show the basic portions of content that should keep most content marketing programs healthy and happy.

 

- The base: Curation, creativity, and coordination;

- The middle: Blog posts and website copy;

- The almost-top: Videos and case studies;

- The top: Webinars and eBooks....

[read full article http://j.mp/pHiM2v]


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

'Gamification' Is Serious Business For Marketers | CMO.com

As marketers are becoming increasingly aware, game play is now evolving into a gamification movement--a significant trend that is altering the way businesses interact with customers.
more...
No comment yet.
Rescooped by digitalassetman from Pervasive Entertainment Times
Scoop.it!

Narrative Science - Who needs writers or journos when an algorithm can do the job SMH

Narrative Science - Who needs writers or journos when an algorithm can do the job SMH | digitalassetman | Scoop.it

But Narrative Science is based on more than a decade of research, led by two of the company's founders, Kris Hammond and Larry Birnbaum, co-directors of the Intelligent Information Laboratory at Northwestern University. And the articles produced by Narrative Science are different.
"I thought it was magic," says Roger Lee, a general partner of Battery Ventures, which led a $US6 million investment in the company earlier this year. "It's as if a human wrote it."
Experts in artificial intelligence and language are also impressed, if less enthralled. Oren Etzioni, a computer scientist at the University of Washington, says, "The quality of the narrative produced was quite good," as if written by a human, if not an accomplished wordsmith.


Via Gary Hayes
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

» Real-Time Analytics Turn the Web Into a Targeted Broadcast

» Real-Time Analytics Turn the Web Into a Targeted Broadcast | digitalassetman | Scoop.it

Right now, about 200 of you are reading something I’ve written on Wired.com. At least, that’s true while I’m typing this. The number may be higher or lower by the time you read it.

I know this because I use Newsbeat, a brand-new real-time analytics tool that tracks visits to Wired.com. I know, for instance, that many more of you are reading Katie Scott’s article for Wired Science titled “Robot Taught to Think For Itself” (and why wouldn’t you?); that Ryan Singel’s update on KISSmetrics’ sneaky tracking techniques is steadily driving traffic to his scoop on the company from last week; and that far too few of my stories are published before noon EDT.

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

KIT digital Provides Liberty Global With Technology and Services Platform for New Multiscreen IP-Based Video-on-Demand and Live Streaming Service

KIT digital Provides Liberty Global With Technology and Services Platform for New Multiscreen IP-Based Video-on-Demand and Live Streaming Service | digitalassetman | Scoop.it

AMSTERDAM, THE NETHERLANDS, Sep 12, 2011 (MARKETWIRE via COMTEX) -- Liberty Global, a leading international cable operator, has selected KIT digital, Inc. KITD -4.71% , a premium cloud-based software solutions and technology services provider for multiscreen video management and delivery, to design, build and host the platform driving its new IP-based video-on-demand and live streaming service announced at IBC.

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

The Digital World in 2020

The Digital World in 2020 | digitalassetman | Scoop.it
The future exists, it just hasn't arrived yet.

 

“Prediction is difficult, especially about the future,” is a quote attributed to people as diverse as the physicist Niels Bohr and baseball legend Yogi Berra.

It is, of course, a mangling of the English language, but resonates because it’s true. Prognostication is a tricky business, usually best left to carnival hucksters and high priced Wall Street analysts.

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Using Behavioral Targeting to Build a Relationship

Using Behavioral Targeting to Build a Relationship | digitalassetman | Scoop.it

Sure, it may be appealing to return to a site that appears to recognize you - offering you recommendations on new offers or suggesting a somewhat easier path to finding what you want. Maybe there is one less form to fill out before reading that premium article. Or you are offered another product similar to the one you purchased last week. When these offers are relevant, they are a great way to build a relationship between the company and the visitor.

 

However, when the offers or suggestions miss their target, do companies really benefit from this personalization? How many times will United Airlines offer me its latest "special" to the Caribbean before it realizes that I absolutely hate hot weather and have booked my past five trips to ski destinations? The more United presents offers that have little to do with my personal past history, the less likely I become to view the airline's suggestions.

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Media Analysts Begin To Slash Ad Spending Forecasts As Economy Craters...

Media Analysts Begin To Slash Ad Spending Forecasts As Economy Craters... | digitalassetman | Scoop.it

When the economy weakens, one of the first expenses that companies cut is advertising spending. Especially advertising spending on old, dying media in which performance is unmeasurable--e.g., newspapers.

 

more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Larry Ellison and Marc Benioff Just Can't Agree: What Is the Cloud? - Forbes

Larry Ellison and Marc Benioff Just Can't Agree: What Is the Cloud? - Forbes | digitalassetman | Scoop.it
Sponsor Post Last week in front of 15,000 customers and prospects at his Dreamforce event, Salesforce.com CEO Marc Benioff reignited his war of words with Oracle CEO Larry Ellison by lampooning Oracle’s Exadata system as “the false cloud” that...
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Marketing lessons from the CrunchFund controversy - Chief Marketing Technologist

Marketing lessons from the CrunchFund controversy - Chief Marketing Technologist | digitalassetman | Scoop.it
This may be inside baseball, but I am mesmerized by the drama playing out at TechCrunch right now — and I can't help but see a metaphor for the shift of marketing within it. The short version: TechCrunch is world's...
more...
No comment yet.
Scooped by digitalassetman
Scoop.it!

Infographic - A "cosmic" snapshot of the stars of search marketing - :: Future of Journalism

Infographic - A "cosmic" snapshot of the stars of search marketing - :: Future of Journalism | digitalassetman | Scoop.it
SEO Blog :: Inspired by August’s famous Perseid meteor shower, the “Stars of Search” infographic spotlights some of the brightest lights in the SEO universe. James Anderson, SEO Blog, points out that this is not a complete list of the...
more...
No comment yet.