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Police Turn to Crime Prediction Software to Make Our Streets Safer

Police Turn to Crime Prediction Software to Make Our Streets Safer | digitalassetman | Scoop.it

When you hear about crime prediction software, you might picture something akin to Minority Report, where people are arrested before they even commit a crime. In reality, crime prediction software is a useful tool that calculates where a crime is most likely to occur and sends officers to patrol those areas more frequently.

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Taking the Measure of Box

Taking the Measure of Box | digitalassetman | Scoop.it
A few weeks ago, Box held their first conference, Boxworks, in San Francisco. I was originally planning to attend but events conspired to keep me away. Still, I feel it is a good time to step back and look at where Box is, ask where they are going, and generally see where things stand.

Simply put, Box is doing well. Some felt that the conference served as their coming-out party. Since the conference, Box announced the finalization of a round of funding worth $81 million that they mentioned during the conference and are looking at expansion of their capacity. Box is taking a lot of mindshare and some market share as well.

But is it deserved?

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A CMS is not a Taxonomy Management Tool but a CMS Needs a Good Taxonomy | Synaptica Central

A CMS is not a Taxonomy Management Tool but a CMS Needs a Good Taxonomy | Synaptica Central | digitalassetman | Scoop.it
Today on a phone call, I used a point that i often use- "you can build the most 'beautiful' taxonomy ever but if you have nothing to use it for- it is not going to do you any good".
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TechCrunch | 9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts

TechCrunch | 9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts | digitalassetman | Scoop.it
In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future.  One estimate, set in 2004, of the expected size of the US online video ad market by 2009 was $657 million.  A year...
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Strategies for managing cohesive enterprise clouds

Strategies for managing cohesive enterprise clouds | digitalassetman | Scoop.it
While much is written about choosing the right cloud infrastructure and platforms, it is just as crucial for enterprise IT managers to understand how to deliver customer-facing services once that cloud is built. By creating turnkey cloud offerings services targeted at a variety of functional and business units in the enterprise, it empowers these groups to better serve their own customers and create products faster. From application developers to marketing to engineering, each business group has their own specific usage requirements for self-service and ongoing utilization of cloud environments. By developing an ongoing, cohesive customer-centric cloud management strategy, IT will drive both adoption and increase your return on investment.
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What is Thought Leadership and Why Do you Need It? | B2B Marketing Insider

What is Thought Leadership and Why Do you Need It? | B2B Marketing Insider | digitalassetman | Scoop.it
To me, Thought Leadership is all about having the answers to the biggest questions on the minds of your buyers. It can also include your unique perspective on hot topics relevant for your customers. The key here is that the agenda is set by your audience. They determine what is important.

It can be difficult to give up this control over to your buyers. But the fact is that they already have the control. And we can all benefit when we allow our audience to set the agenda and then just go with it.

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In praise of chaos

In praise of chaos | digitalassetman | Scoop.it

Governments’ attempts to control the internet should be resisted

FOR something so central to the modern world, the internet is shambolically governed. It is run by a hotch-potch of organisations with three- to five-letter acronyms. Many of their meetings, both online and offline, are open to the public. Some—like the Internet Governance Forum, which held its annual meeting in Nairobi this week—are just talking shops. Decision-making is slow and often unpredictable.

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Infographic: The Rise and Fall of Advertising Media

Infographic: The Rise and Fall of Advertising Media | digitalassetman | Scoop.it
The folks over at Microsoft Tag just published an interesting infographic that details the rise and fall of advertising media, which compares the top media...
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Brandwashed by Martin Lindstrom | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Brandwashed by Martin Lindstrom | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | digitalassetman | Scoop.it
Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom Like a surgeon exposing the nasty un...
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Biz Stone: The Power of Joining Forces

Biz Stone: The Power of Joining Forces | digitalassetman | Scoop.it

Scientists who specialize in abiogenesis study how life arises from inorganic matter. These folks who study the origin of life will tell you that the "building blocks of life" are amino acids. What's amazing is that amino acids can form through natural chemical reactions that are unrelated to life. Amino acids organize into proteins which are essential to all living organisms. To put things very simply, life itself arises through the very basic act of joining forces.

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Guest Post: What We Can Learn from Chinese Digital Culture | Digital Tonto

Guest Post: What We Can Learn from Chinese Digital Culture | Digital Tonto | digitalassetman | Scoop.it
What country has more people on the Internet than the United States has citizens? Ding ding ding! China.

China has over 450 million Internet users and we’re now witnessing Chinese digital culture turn into a precursor of things to come.

If Japanese mobile culture set the future vision for mobile in the ‘00s, Chinese digital culture looks set to become a similar bellwether in global digital culture for the next decade. In simple terms, with so many people participating online, we can look for emerging behaviors that may bubble up in the West as well.
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TechCrunch | Google Launches Hangouts API For Developers

TechCrunch | Google Launches Hangouts API For Developers | digitalassetman | Scoop.it
In addition to the slew of new Hangout-related features announced today on the official Google blog, the Google+ team also announced the launch of the Google+ Hangouts API for developers.
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A guide to the lifeblood of Digital Asset Management | Dam Foundation

A guide to the lifeblood of Digital Asset Management | Dam Foundation | digitalassetman | Scoop.it

Key concepts and best practices for using metadata in digital asset management systems.

Do you know what digital assets you have and how to identify, organize, and describe them? This should not be rushed, as this is critical to the impact your DAM system’s use will have on your overall efficiency and, ultimately, your bottom line. Getting this wrong could damn not only your DAM, but your broader workflows and processes as well.

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TechCrunch | Nokia Launches New NFC-Enabled Games

TechCrunch | Nokia Launches New NFC-Enabled Games | digitalassetman | Scoop.it
Over the weekend, Nokia launched a suite of casual games developed at Nokia Research Center which are meant to demonstrate how NFC can enable new forms of mobile gaming.
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14 marketing technology organizational models - Chief Marketing Technologist

14 marketing technology organizational models - Chief Marketing Technologist | digitalassetman | Scoop.it
The good news is that, at last, everyone agrees: Marketing technology is now a major dimension of marketing. The marketing department and the IT department must collaborate.
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Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic - comScore, Inc

“The popularization of smartphones and the introduction of tablets and other web-enabled devices – collectively termed ‘connected devices’ – have contributed to an explosion in digital media consumption. As these devices gain adoption, we have also seen the rise of the ‘digital omnivores’ – consumers who access content through several touchpoints during the course of their daily digital lives.” said Mark Donovan, comScore senior vice president of mobile. “In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences"

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Infographic: Most Disruptive Companies in Tech - ReadWriteCloud

Infographic: Most Disruptive Companies in Tech - ReadWriteCloud | digitalassetman | Scoop.it
Focus has pulled together an infographic on the most disruptive companies in tech. It should come as little surprise that many of the innovations are cloud-powered, or cloud-dependent. ...
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Anti-Social Business Blowback

Anti-Social Business Blowback | digitalassetman | Scoop.it
A couple of days ago I posted how "going social" will be difficult for most companies. Then, what do you know, I get a real-life example. Just now, I saw this tweet from Bonnie Smalley, A.K.A. Bonniezilla, formerly the voice of "Comcast Cares".
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10 Examples of Check-The-Box Marketing | B2B Marketing Insider

10 Examples of Check-The-Box Marketing | B2B Marketing Insider | digitalassetman | Scoop.it
Are your marketing activities aligned to business objectives or a list of cool ideas?

 

Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment?

 

Does your weekly status meeting start with a dashboard view of progress toward your annual goal or a list of action items?

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Autonomy Beefs Up Marketing Services : Beyond Search

Autonomy Corporation, soon to be a unit of Hewlett Packard, is spearheading the meaning based computing movement. The Cambridge, UK business analytics company revealed today its plan to extend Autonomy Optimost’s cloud-based optimization and analytics capabilities. Among the enhancements are new modules designed to help businesses significantly increase their return on their investments in social, mobile, and search engine marketing.
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The Cloud's My-Mom-Cleaned-My-Room Problem

The Cloud's My-Mom-Cleaned-My-Room Problem | digitalassetman | Scoop.it
Welcome to the era of parental computing, or how the cloud makes children of us all...
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5 reasons you’re probably wasting time with QR codes

5 reasons you’re probably wasting time with QR codes | digitalassetman | Scoop.it
QR codes, those tiny 2D codes are big on is hype, with proponents touting them as the bridge between the offline and online world.
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Computers Predicting the Future? - semanticweb.com

Computers Predicting the Future? - semanticweb.com | digitalassetman | Scoop.it
According to a new article, “the BBC website trumpeted a story based on a research paper: Supercomputer predicts revolution. It said that articles from a variety of sources including the New York Times and BBC Monitoring were processed through a supercomputer and the resulting patterns charted deteriorating national sentiment in Libya and Egypt as well as suggesting that Osama Bin Laden had been hiding in Pakistan rather than Afghanistan.”
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The Most Important Question In Business… | B2B Marketing Insider

The Most Important Question In Business… | B2B Marketing Insider | digitalassetman | Scoop.it
...is how are you doing?When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the...
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Customer segmentation the easy way: Finding your Twins | Michael Leander Company Direct Marketing Automation

Customer segmentation the easy way: Finding your Twins | Michael Leander Company Direct Marketing Automation | digitalassetman | Scoop.it
>Customer segmentation is an interesting topic for many sales- and marketing organizations. And it is a much debated topic which often is handled incorrectly as organizations are trying to put groups of customers in little neat boxes.
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