We read, write and share with millions. It’s a fact of our “always-on” world. The Internet is built around people and relationships, not just content. This has been the case for a while now, but something important has changed lately. For the first time, social interactions and influence are measurable. This is a shift of huge magnitude in business communications.
This ability to measure influence is moving the social tools and platforms into the professional communicators’ toolboxes. New tools are being built to capture knowledge with digital assets (images, video, documents, etc.) and people’s direct and indirect involvement in content. Those same tools are also useful in determining content’s effectiveness.