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The rise of the social enterpriseDAM Foundation Creating the standards in digital asset management

The rise of the social enterpriseDAM Foundation Creating the standards in digital asset management | digitalassetman | Scoop.it

We read, write and share with millions. It’s a fact of our “always-on” world. The Internet is built around people and relationships, not just content. This has been the case for a while now, but something important has changed lately. For the first time, social interactions and influence are measurable. This is a shift of huge magnitude in business communications.

 

This ability to measure influence is moving the social tools and platforms into the professional communicators’ toolboxes. New tools are being built to capture knowledge with digital assets (images, video, documents, etc.) and people’s direct and indirect involvement in content. Those same tools are also useful in determining content’s effectiveness.

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Why monitoring sucks — for now

Why monitoring sucks — for now | digitalassetman | Scoop.it
It's become almost cliche to bemoan the state of infrastructure monitoring and management tools. Cliff Moon, the CTO of Boundary, cuts through the litany of complaints and explains why it’s time for us to think of monitoring in a new way.
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Collaboratively Crowdsourcing Workflows with Turkomatic | Follow the Crowd

Collaboratively Crowdsourcing Workflows with Turkomatic | Follow the Crowd | digitalassetman | Scoop.it

"A central challenge in crowd computing is the workflow design problem: how can we divide a complex job — for instance, editing a paper or writing a computer program — into a sequence of microtasks that can be solved by a pool of crowd workers on the web? Effective workflow design is a difficult process, requiring careful task design, extensive software development, and iterated testing with a live crowd. The complexity of workflow design limits participation in crowdsourcing marketplaces to experts willing to invest substantial time and effort, and limits the kinds of tasks that can be crowdsourced today.

What if we could use the crowd to attack the workflow design problem itself? We present Turkomatic, a tool that allows requesters to collaboratively design and execute workflows in conjunction with the crowd."


Via Howard Rheingold
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Women 2.0 » The Rise Of Pinterest And The Shift From Search To Discovery

Women 2.0 » The Rise Of Pinterest And The Shift From Search To Discovery | digitalassetman | Scoop.it
The current toast of the web is Pinterest, the visual pinboard for collecting and sharing content online. The “pinning” phenomena is spreading from its modest beginnings to appearing in national media outlets. There are over 2.5m monthly active Pinterest users on Facebook. A co-founder of the site has over 500,000 followers on Pinterest. Ron Conway (an investor in the site) remarked that Pinterest’s user growth rate is what Facebook’s was five years ago. Earlier in 2011, it was valued through venture financing at $40m and, most recently, just a few months later, at around $200m.

What is going on here?

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Digital Content Curation Is Career for Librarians

Digital Content Curation Is Career for Librarians | digitalassetman | Scoop.it

A cherpumple is a cherry pie, a pumpkin pie, and an apple pie each baked within separate cakes, then assembled and iced. I found a picture of one on a food blog, posted it on Neatorama.com, and from there the cherpumple went viral. That one post brought hundreds of thousands of readers to Neatorama, and eventually the cherpumple was featured by mainstream news organizations such as ABC News. Sometimes all it takes is a librarian to shake the Web.

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Spool Is Enabling Users On Collaborative Curation | GigaOM

Spool Is Enabling Users On Collaborative Curation | GigaOM | digitalassetman | Scoop.it

Excerpted from article:

 

"Today Spool is mostly being used to bookmark and sync content that you want to consume later across multiple devices.

But it sees an opportunity to be more than just a way for users to manage content that is interesting to them. It is also enabling them to share that content with relevant groups.

 

The application is a bit of a combination of Dropbox and Evernote, letting users store videos, articles, images and even PDFs in the cloud. But the sharing aspect is what is really interesting and a real opportunity.

 

While Facebook and other services are enabling so-called frictionless sharing of what our friends and contacts are watching and consuming at any given time, that has also resulted in a lot of noise and not a whole lot of signal. It is hard to know what’s good and what’s not. So what Spool hopes to do is to enable users to more easily share relevant content within groups..."

 

[read full article http://j.mp/zepfWI]


Via Giuseppe Mauriello
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Smarter, faster, better humans – how far should we go? | Blog | Oxford Martin School

Smarter, faster, better humans – how far should we go? | Blog | Oxford Martin School | digitalassetman | Scoop.it
“MOST of us want to reach our full potential. We might drink a cup of coffee to stay alert, or go for a run to feel on top of the job. So where's the harm in taking a pill that can do the same thing?” asked a recent New Scientist article by Susan Watts.
Commenting on the online availability of cognitive enhancing drugs like Modafinil, Watts questions how comfortable we are with the knowledge that some of our children's classmates might be taking such drugs to perform better at school, or that one candidate for a job interview might use them to outshine the others.
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Make Data Work Throughout Your Organization

Make Data Work Throughout Your Organization | digitalassetman | Scoop.it
Data-driven managers, departments, and organizations have always enjoyed distinct advantages. The data-driven have crafted the best strategies, uncovered wholly new markets, and kept operational costs low.
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thePlatform introduces one HTML5 player to rule them all

thePlatform introduces one HTML5 player to rule them all | digitalassetman | Scoop.it
thePlatform is pushing cross-platform compatibility with a new offering that will let its customers create one video player that can be delivered to any device or browser that is trying to access it. That capability is being rolled out due to increased demand for HTML5 video, despite a lack of real standards across browsers for the display and rendering of video players.
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Content Marketing | Moving From Content Marketing to Social Commerce

Content Marketing | Moving From Content Marketing to Social Commerce | digitalassetman | Scoop.it
Great content can drive customer engagement, but it also can drive transactions. How to optimize and market content.

 

The formula for successful social media marketing starts with the right mix of content, then establishing connections (with your audience), and getting this audience to tell your story via word of mouth. But this is just a starting point. How do we move beyond individual campaigns to use our full range of content assets to foster and build sustainable communities? And how do we tap these communities to sell more stuff and drive multichannel social commerce?

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Internet Time Alliance | No more business as usual

Internet Time Alliance | No more business as usual | digitalassetman | Scoop.it

“This is business.” — Vito Corleone, The Godfather
Business is changing, and the learning function must change along with it.


Rigid, industrial-age corporations are not keeping up with the pace of change. Customer Spring, Shareholder Spring, and Worker Spring may break out any day. Everyone’s mad as hell. They won’t take it any more.


How bad is it? The lifespan of corporations is at an all-time low. The majority of workers are frustrated, unhappy, and disengaged. Shareholders are receiving a lower return on investment than ever before. Customers are fed up with mediocre service. Return on assets has declined every year for the last forty. The only class of people making money are CEOs, and there’s general agreement that their rewards are obscene and inappropriate. We can’t go on like this.

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Beyond texting: augmented-reality windshields — what could go wrong? | KurzweilAI

Beyond texting: augmented-reality windshields — what could go wrong? | KurzweilAI | digitalassetman | Scoop.it

What? You thought distracted drivers texting on cell phones and swerving erratically is a problem? That’s so 2011.

Imagine a future in which icons flash on your car windshield, hologram-style, as your car approaches restaurants, stores, historic landmarks or the homes of friends, effuses CNN.

Simply point your hand at them, and the icons open to show real-time information: when that bridge over there was built, what band is playing at that nightclub on the left, whether that new café up the street has any tables available. Wave your hand again, and you’ve made a restaurant reservation.


Via Gary Hayes
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The pirates of YouTube

The pirates of YouTube | digitalassetman | Scoop.it
Cory Doctorow: The real villains of YouTube are the multinational companies cashing in on public domain footage they claim is their own...

 

When you hear about "piracy" in connection to YouTube, perhaps you think of the billion-dollar lawsuit brought by Viacom against the Google division, claiming that Google should have the duty to police all of its users' uploads to determine that they don't infringe copyright.

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CMOs to agencies: adapt or die - Chief Marketing Technologist

CMOs to agencies: adapt or die - Chief Marketing Technologist | digitalassetman | Scoop.it
Out of the myriad of survey-driven stats from 6,000 corporate marketers across a wide range of major brands, one figure stands out as particularly striking: only 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age.

 

When 91% of your customers think you're a dinosaur, that can't be good.

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Debunking the "original sin" of online newspapers

Debunking the "original sin" of online newspapers | digitalassetman | Scoop.it
Media industry executives love to talk about the "original sin" that newspapers supposedly committed, by not charging for content when the web was young -- but this theory misses the point that the media game as a whole is being played according to...
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Will This Flood of Open Data Wash Past Us? | Data Liberate

Will This Flood of Open Data Wash Past Us? | Data Liberate | digitalassetman | Scoop.it
To be truly open and broadly useful data has to be both licensed openly, with few or no use constraints, and have as few technical barriers to consuming it as possible. In many cases there will be enough enthusiasts for a particular source with the motivation to take data in whatever form, and pick their way through it to get the value they need. These enthusiasts provide great blogging fodder and examples for presentations, but do not represent the significant value that should, and is predicted to, flow from the open data and transparency agenda spreading through governments across the globe
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Changing the IT Plumber Image | Real User Monitoring

Changing the IT Plumber Image | Real User Monitoring | digitalassetman | Scoop.it

“The problem being that media execs don’t consider I.T. execs experts in their business goals. They’re just their plumbers.”

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The Six Stages of Emotional Branding

The Six Stages of Emotional Branding | digitalassetman | Scoop.it
Beyond loyalty, "emotional branding" builds a fanbase that will defend you no matter what. Here are the six stages of that process.
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Insane English copyright ruling creates ownership in the idea of a photo's composition - Boing Boing

Insane English copyright ruling creates ownership in the idea of a photo's composition - Boing Boing | digitalassetman | Scoop.it

In a bizarre ruling, an English court has ruled that in favor of a commercial poster company that argued that a photo that showed a similar (but different) scene taken by a different person in a different place nevertheless infringed the copyright of a poster. What the judge ruled was that photographing a scene that is "substantially similar" to a scene someone else has already photographed infringes the first shooter's copyright

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Infographic: Seven Deadly Sins of Mobile Marketing

Infographic: Seven Deadly Sins of Mobile Marketing | digitalassetman | Scoop.it
The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called 7 deadly sins of...
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James's comment, February 28, 2012 11:04 AM
Hi, love your site! More of these infographics available from the producer at <a href="http://www.textmarketer.co.uk/blog/">Text Marketer</a>
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Influence Equals Control Appinions

Influence Equals Control Appinions | digitalassetman | Scoop.it

The more one investigates social influence in the online world, the more it becomes apparent that there is an underlying need for control. The old method of operation was a brand owned its reputation, and barring any unforeseen circumstances, it could control its own image and what people were saying. Social media and influence has turned this method on its head.

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The Marketing Technology Frenemy Triangle - Chief Marketing Technologist

The Marketing Technology Frenemy Triangle - Chief Marketing Technologist | digitalassetman | Scoop.it
The title of an article in last week's AdAge Digital was Tech-Consulting Giants Slide Closer to Creative-Shop Turf.

 

The subhead read, "Deloitte, Accenture are among big IT players looking to learn digital biz of marketing brands to consumers."

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PARTICIPATORY SENSING 1/4 – the data-citizen driven city

PARTICIPATORY SENSING 1/4 – the data-citizen driven city | digitalassetman | Scoop.it

"Using open source technologies, like Arduino-based sensor units or mobile apps, data-citizens will be able to gather their own real-time data regarding issues they are really concerned about, such as air quality, noise levels, street deficiencies, plagues, etc. All data will be shared in open public repositories, like Pachube, available for everyone. Long term data archival will allow citizens to gain a better understanding of the urban environment and to improve their daily personal habits."


Via Howard Rheingold
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Redefining which content has valueDAM Foundation Creating the standards in digital asset management

Redefining which content has valueDAM Foundation Creating the standards in digital asset management | digitalassetman | Scoop.it

Looking for ways to make users pay for digital content, many editors consistently make a wrong assumption: That stories from the printed newspaper have higher value than the web stories.

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Forrester: 10 Ways Business Intelligence is Evolving

All of the changes taking place in the business intelligence space make it difficult to pinpoint exactly where it is going.

 

Forrester recently looked into the question and found that the relationship between users of business intelligence applications and the IT departments that are providing business intelligence tools is being turned upside down.

 

This is Only the Beginning

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