Last week, I had the great fortune of attending the Hypothes.is Reputation Workshop. Hypothes.is aims to build nothing less than a peer review layer for the whole Internet. It's a mind-boggling idea when you let it sink in.
Via Peter Vander Auwera
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Yesterday we wrote about the positive and negative consequences of living a hyperconnected life. One becomes more accustomed to multitasking, shuffling through personal and work-related tasks, and a heightened ability to pick out nuggets of information that are actually useful. On the downside, one can become obsessed with the Internet, and find themselves feeling sad and lost when they do leave the glowing screen(s). As we become more accustomed to being kings and queens of our own Internet worlds, our brains do quietly adapt to new stresses and modes of cognition
One of the main cruxes of digital influence is that it takes a long time to build. The reward is immense, but only for those who put in the the time effort can reap it. Starting from scratch is always a tough pill to swallow, but cutting corners in the digital world rarely if ever pays off.
At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.
OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories!
I like that the infographic also shows the kinds of stories customers are seeking.
So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories!
Via Karen Dietz
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”
Content management gets a bad press.
Allow me to explain -- what I mean is that content management and document management often suffers from a rather unsexy, not as exciting as it could be press.
After all, this is the realm of banks and lawyers and industry verticals that operate around an administratively heavy (electronic) paper-based existence, right?
But there is a fascinating element to this subject, albeit slightly hidden though it may be. This is because content management has changed.
For a start, we now exist in the era of social content management. This is where social web 2.0 collaboration tools (or social business tools if you prefer) are being used to exchange and edit content in increasingly dynamic ways.
The Web and open source have opened up a whole new world of opportunities and services. We can search the global information storehouse, connect with our friends and make new ones, form new communities, map where stuff is, and organize and display aspects of our lives and interests as never before. These advantages compound into still newer benefits via emergent properties such as social discovery or bookmarking, adding richness to our lives that heretofore had not existed.
And all of these benefits have come for free.
Of course, as our use and sophistication of the Web and open source have grown we have come to understand that the free provision of these services is rarely (ever?) unconditional. For search, our compact is to accept ads in return for results. For social networks, our compact is give up some privacy and control of our own identities. For open source, our compact is the acceptance of (generally) little or no support and often poor documentation
For decades, photographer Paul Shambroom has trained his lens on the infrastructure of America, from nuclear weapons storage facilities to manufacturing plants; local council meetings to emergency response teams.
His investigations require mountains of research and hundreds of thousands of miles on the road. Known for his large-format, purposefully composed photographs, Shambroom is a distinguished name. And yet, he is ready to put his approach and techniques aside for a joyride in the sea of online digital images.
Our previous post looked at how content can depreciate in value. If content is king, the guillotine is being sharpened. Those publishers and producers who have failed to embrace the multi-channel model are already in the tumbrils.
Robin Good: Curatr, an elearning platform built upon the idea of discovery through the curation and sense-making of existing information, has just released an updated version of its platform which you can check out here: http://www.curatr.co.uk/index2.php
Curatr allows professional trainers, experts, and teachers, as much as students to organize and curate information for the purpose of learning.
What I like very much is the Curatr promotional video, which says lots of true things about education and about the way we should carry it out in the future. The next-button-robot approach to information memorization needs to be replaced with a new approach: learning to understand how learners construct knowledge.
Curatr is about the construction of the scaffolding that allows people to learn and to find the resources that should help them best learn what they are interested into.
Promising. Insightful. 8/10
Via Robin Good
The next wave of the web will be controlled by the marketing and business technologists.
The new tools will plug into the linked data semantic web worlds and beyond, as the data discovery explodes onto our devices the way we do business, learn and educate will change forever.
Data and in particular linked data will play an important part as we change our business rules and maximise data verticals and channels.
From segmentation and metrics through analysis and beyond into predictive measuring and real time targeted rapid response tool driven by data sharing initiatives on micro payment services.
Mark Davey takes a deep dive into marketing of the future with a view to building a roadmap using the tools of today for the businessrs of tomorrow.
Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.
We’ve found four main objectives for using a content strategy to create value for your company:
1) Make yourself known as an expert in your sector. Relevant and strong content reinforces your company’s positioning. Show that you follow the trends, read interesting articles, and launch innovative campaigns. Content marketing is not just about content creation but also well-executed curation. By sharing useful articles on topics that are relevant to your industry, you show the world that you are up to speed on the latest insight.
2) Maintain a positive relationship with your customers. Sharing your content regularly will keep your clients and consumers in continuous touch with your brand. It’s best not to bother them with offers or discounts, but rather to offer them something that will add value.
3) Get new customers. If the content you share with existing customers and fans is strong enough, they will share it with their friends and business contacts.
4) Increase your reach on social media platforms.
The world is swamped with information, so it is extremely important to make the content you offer relevant to your intended audience.
To start, think about what topics your company can offer unique content in.
Secondly, investigate the market’s needs. Find out what topics your target group is looking for more information on.
Once you have combined the internal (level of uniqueness) and external (what people are looking for) dimensions for your content efforts, you will find that most of your ideas fall into four categories:
1) Focus topics: These are topics on which the market is looking for information, but competitors are not offering satisfactory solutions.
2) Competitive topics...
3) Niche topics: These are topics that may interest fewer people, but that your company has a unique perspective on. Even if some of your content is only relevant to a smaller group of customers, if you have a unique story to tell it’s worthwhile to cover these topics to help foster trust.
4) Topics to avoid...
After determining your topics, the next step is to effectively plan the specific types of content you will create. When doing this, your ideas can be divided into three levels:
- content updates...
- content projects...
- content campaigns...
[read full article http://j.mp/yKHckg]
Via Giuseppe Mauriello
What is the Open Data Handbook?
The Open Data Handbook is a valuable resource for everyone interested in open data. It covers many types of data, but its particular focus is open government data.
The Open Data Handbook is targeted towards a broad audience. It contains useful information for civil servants, journalists, activists, developers, researchers – basically, for anyone with an interest in open data!
A new blog post discusses some “big news for folks interested in Library Linked Data: CrossRef has made the metadata for 46 million Digital Object Identifiers (DOI) available as Linked Data.
DOIs are heavily used in the publishing space to uniquely identify electronic documents (largely scholarly journal articles). CrossRef is a consortium of roughly 3,000 publishers, and is a big player in the academic publishing marketplace. So practically what this means is that all the places in the scholarly publishing ecosystem where DOIs are present (caveat below), it’s now possible to use the Web to retrieve metadata associated with that electronic document.”
A recent blog article of mine (thankfully) gave rise to a number of off-topic comments concerning the meaning of semantic content enrichment. As Marie Wallace of IBMremarked, it’s great to see the term semantic content enrichment generating discussion although she continued, “I suspect that most people still don’t differentiate it from just text analytics.”
The crux of digital influence is that we sometimes feel as if we are hanging on the every word of someone who is not an expert. In our culture, we rely on fiduciary relationships and trust people who have certain titles or qualifications. Digital influence has really turned this idea on its head, and it was about time.