Richard Kirk blog post: TV Metadata is becoming increasingly rich and complex – powering increasingly advanced experiences.
At a basic level, metadata tells us which programmes are available, and informs us about the content of those programmes. But metadata is getting richer and even bigger to support more visually engaging and functionally sophisticated user experiences. Now - add into the mix all the other data sets that the viewer has exchanged for an improved connected experience. At this point, we’ve tipped over into “Big Data”.