Despite its increasing popularity with employees, consumers, and as a source of competitive advantage, many leaders still shy away from social media. They fear making a mistake, the lack of control, and being overwhelmed by information.
According to a new report at the McKinsey Quarterly, that's a personal mistake for leaders, and an organization-wide mistake for companies. Companies need to develop new types of leaders that are social media literate, that can use these tools, and can make others better at using them. Otherwise they miss out on an increasingly important way to communicate and gather information.
Roland Deiser and Sylvain Newton took a deep look at GE, which has developed a strong social media presence despite not being a digitally native company, and found 6 traits that lead to success. They're broken down in this chart from the report:
Via Brian Yanish - MarketingHits.com