While the previous incarnation of augmented reality using smartphones and tablets (using apps like Layar) fell a bit flat, I feel confident that AR glasses (ARGs) will be more successful and more lucrative for marketers.
Via Gary Hayes
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Via Gary Hayes
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Instead of location, your AR marketing might be directed towards people looking at a specific object. For example, Charlie is visiting Chicago and decides to take in the view from the Willis Tower. He snaps a photo of the view to share on Facebook. After noting his location and the photo he just shared, a professional photographer (through hypercontextual ads) offers Charlie a framed copy of his own award-winning photo of the Chicago skyline.
Lastly, imagine you’re sitting in front of the TV watching your favorite show. You touch the side of your glasses to have your program “augmented” with additional content. Now, instead of just the program, you can also view recent news about the actors, announcements about upcoming shows and perhaps their social media information so you can connect with them.