While the previous incarnation of augmented reality using smartphones and tablets (using apps like Layar) fell a bit flat, I feel confident that AR glasses (ARGs) will be more successful and more lucrative for marketers.
Via Gary Hayes
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Rescooped by digitalassetman from Pervasive Entertainment Times onto digitalassetman |
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Via Gary Hayes
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Robin Good: Google may soon release a new online shopping experience interface, which has been designed to make it easier for the prospective buyer to find what he is looking for eve when there are tens of similar or equivalent products.
From the original article: "Today, we discovered that Google has one keyword live that exhibits the complete new user experience for Google Shopping, powered by Product Listing Ads (PLA)."
"This is very interesting.
Instead of the usual presentation where you immediately see products, we are given a complete integrated buyer's guide for tents.
Step one of that buyer's guide is picking the type of tent - camping, backpacking, beach, canopy, mountaineering or ice-fishing (who knew?!).
When the user clicks on one of these 'types' of tents they are taken to step two of the experience..."
Also of interest the fact that Google doesn't just aggregate available data, but it also provides user-definable controls and filters to help the prospective buyer find more easily what he wants through a type of "guided-shopping" approach.
Very interesting. Illustrated. 8/10
Full article: http://www.csestrategies.com/cse/2012/06/the-first-complete-product-listing-ads-new-user-experience.html ; Via Robin Good Delete the scoop?
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Instead of location, your AR marketing might be directed towards people looking at a specific object. For example, Charlie is visiting Chicago and decides to take in the view from the Willis Tower. He snaps a photo of the view to share on Facebook. After noting his location and the photo he just shared, a professional photographer (through hypercontextual ads) offers Charlie a framed copy of his own award-winning photo of the Chicago skyline.
Lastly, imagine you’re sitting in front of the TV watching your favorite show. You touch the side of your glasses to have your program “augmented” with additional content. Now, instead of just the program, you can also view recent news about the actors, announcements about upcoming shows and perhaps their social media information so you can connect with them.