Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Via The Digital Rocking Chair
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age onto digitalassetman |
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Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.
And yes, SEO is the great white whale :). Via Martin (Marty) Smith, Parker Donat 
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April 10, 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
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Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Games are more like artifacts than media. By this we mean that the content of a game is its behavior - not the media that streams out of it towards the player. Thinking about games as designed artifacts helps frame them as systems that build behavior via interaction. Via Martin (Marty) Smith
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March 11, 9:22 PM
Great article on what to gamify in your website's User Interface (everything) and how (carefully). Delete the scoop?
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Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging - Via Martin (Marty) Smith
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There are so many new buzzwords in education that it becomes hard to know what just what people are talking about...and to the rescue come an EdTech Cheat Sheet that will help you 'understand new trends in educational technology.' Via Beth Dichter Delete the scoop?
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Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."