Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Via The Digital Rocking Chair
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age onto digitalassetman |
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Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers? Via janlgordon, Robin Good, =david.l.woolfenden, Jason Hare, Ivan Begtin 
janlgordon's comment,
January 28, 1:35 AM
Timothy Leyfer, Thank you for your comment, the only thing I can ad is I'm in complete agreement, well said!
janlgordon's comment,
January 28, 1:36 AM
Guillaume, we're watching curation evolve, exciting times ahead for sure!
William J. Ryan's curator insight,
March 4, 8:35 AM
Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve? Delete the scoop?
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Robin Good: Participatory culture writer and book author Henry Jenkins interviews cyberculture pioneer Howard Rheingold (Net Smart, 2012) by asking him to explain some of the concepts that have helped him become a paladin of the and "new literacies" so essential for survival in the always-on information-world we live in today. This is part three of a long and in-depth interview (Part 2, Part 1) covering key concepts and ideas as the value of "community" and "networks", the architecture of participation, affinity working spaces, and curation. Howard Rheingold: "...at the fundamental level, curation depends on individuals making mindful and informed decisions in a publicly detectable way. Certainly just clicking on a link, “liking” or “plussing” an item online, adding a tag to a photograph is a lightweight element that can be aggregated in valuable ways (ask Facebook). But the kind of curation that is already mining the mountains of Internet ore for useful and trustworthy nuggets of knowledge, and the kind that will come in the future, has a strong literacy element. Curators don’t just add good-looking resources to lists, or add their vote through a link or like, they summarize and contextualize in their own words, explicitly explain why the resource is worthy of attention, choose relevant excerpts, tag thoughtfully, group resources and clearly describe the grouping criteria." In other words, "curators" are the ones creating the metadata needed to empower our emerging collective intelligence. Curation Is The Social Choice About What Is Worth Paying Attention To. Good stuff. In-depth. Insightful. 8/10 Full interview: http://henryjenkins.org/2012/08/how-did-howard-rheingold-get-so-net-smart-an-interview-part-three.html Via Robin Good 
Shaz J's comment,
September 3, 2012 3:20 AM
You're welcome :)
It's interesting interesting that you mention POV and stance, as that is not something I had explicitly articulated for myself, but naturally it must be implicitly true. In that sense, it reminds me (again) that curation forces self-reflection in order to present the content better, and that can only be a good thing. 
Liz Renshaw's comment,
September 8, 2012 9:57 PM
Agree with posts about curation guiding self reflection. This interview in particular is top value and two of my fav people indeed.
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Robin Good: Curatr, an elearning platform built upon the idea of discovery through the curation and sense-making of existing information, has just released an updated version of its platform which you can check out here: http://www.curatr.co.uk/index2.php
Live demo: http://www.curatr.co.uk/index2.php?view=demo
Curatr allows professional trainers, experts, and teachers, as much as students to organize and curate information for the purpose of learning.
What I like very much is the Curatr promotional video, which says lots of true things about education and about the way we should carry it out in the future. The next-button-robot approach to information memorization needs to be replaced with a new approach: learning to understand how learners construct knowledge.
Curatr is about the construction of the scaffolding that allows people to learn and to find the resources that should help them best learn what they are interested into.
Promising. Insightful. 8/10
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Companies need to dedicate resources to social media in the form of time and labor in order to be successful. But how much time exactly? Via Peter Azzopardi Delete the scoop?
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Robin Good: In the age of global, collective and crowdsourced interaction, many among us are starting to play the role of "connectors". We help like-minded people find each other, or good and complementary ideas to meet halfway.
Here is an interesting take from Nick Kellet on the possible different types of "connectors" out there, among which he identifies also a "solution connector", or someone able to pull together different information, resources and ideas to tell a story or to cover an issue/topic like a museum curator would do.
From the original article: "Are you an Solution Connector? > CURATIVE THINKER
...A solution connector isn't someone who create new ideas per se, being curative is just a different kind of creative.
They think a little more like a museum curator – they tell a story.
Their special skill is deciding which bits to keep and which to remove. They put together a Solution or an Exhibit. They let the whole idea tell a story. They assemble.
...Another metaphor is standing on the shoulders of giants. I watched this done brilliantly by Dave Kellogg whilst at Business Objects. Dave is a master of assembling ideas from across the gene pool and then crafting a wonderful story. For me I’ve learned that Curation is far more effective and far more scalable than Creative Thinking.
...Curation Thinking is on the rise."
Full article: http://www.nickkellet.com/2012/01/what-do-you-connect-naturally-people-ideas-or-risks/ Via Robin Good 
Craig Fleming's comment,
June 5, 2012 10:44 AM
Just the kind of thing I had been seeking to make the academic theatre experience more attractive.
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Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."