Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Via The Digital Rocking Chair
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age onto digitalassetman |
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Elizabeth Allen's curator insight,
December 12, 2012 12:29 AM
Amazing how this image can have such an impact. Seeing pics like this add the element of realness. Reading about history in books, gives the reader an understanding, but a map such as this is more telling. During the 8 months of bombing, London lost over 40,000 people, this map has a way of getting the message across Elizabeth Allen 
Sam Capron's curator insight,
February 28, 1:32 AM
This map is unreal! From the right distant the red dots representing the bomb sites block out the entire map, however it is interesting that all of the bombs fell in a very concentrated area, most assuredly where the populations are located. Delete the scoop?
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Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."