Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Via The Digital Rocking Chair
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age onto digitalassetman |
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Data Breach: Here is an informative infographic reviewing data breaches as well as another one (below) created by the group at: cloudhance.com Via Peter Azzopardi Delete the scoop?
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There are benefits in using cloud technologies - cost savings, improved productivity, etc. But - just how safe is the cloud? Via Peter Azzopardi 
Mike Ellsworth's curator insight,
February 21, 4:47 PM
Yeah, I've wondered about denial of service attacks and the cloud. Could cost you a bunch if you pay by the cycle . . . 
AlGonzalezinfo's curator insight,
February 22, 6:56 AM
Good information on this graphic, especially about the security threat from employees and contratctors Delete the scoop?
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More and more cloud services launched by the IT industry to support HIPAA compliance are now available. For example, Verizon Enterprise Solutions has launched a new cloud service that enable health care providers to comply with the Health Insurance Portability and Accountability Act. NaviSite/TimeWarner along with other Enterprise Cloud hosting vendors also offer HIPAA compliant cloud solutions. Via Peter Azzopardi Delete the scoop?
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Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."