Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Via The Digital Rocking Chair
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Executives are still dead set on building Private Clouds. The true reason for this stubbornness is the battle over control. Via Peter Azzopardi 
Peter Azzopardi's curator insight,
April 29, 6:08 PM
It is not all that surprising, in a way IT have wielded power that cloud might take from them.
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Cloud computing has found a place in nearly every industry, from e-commerce and banking to automotive to healthcare. Cloud computing in supply chains has increased dramatically over the past year. Via Peter Azzopardi Delete the scoop?
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Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."