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Rescooped by digitalassetman from MarketingHits onto digitalassetman |
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Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.
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When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
December 19, 2012 1:10 PM
Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :).
Martin (Marty) Smith's comment,
December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
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Fascinating Scoop by Brian Yanish, a trusted source. Here is what I know:
* Heuristic measures matter more.
* Metrics like time on site, pages viewed and return matter.
* When heuristics matter more engagement matters more.
* When engagement matters more content is KING.
* When content is KING storytelling isn't far behind.
* When storytelling and engagement are important video is important.
* When all of these things are true User Generated Content is critical.
Would I go as far as this article? Let me get back to you on that, but well-reasoned and new truths are exposed.