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I’ve worked in Digital Asset Management software marketing for more than 14 years. In that time, while I’ve been doing everything I can to shine a light on the benefits of DAM, I’ve heard DAM naysayers make convincing arguments to the contrary.
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Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business.
Importante. La mayoría de las empresas son PYMES
This infographic explains the importance of using images in trying to make a point. We are visual learners and sharing images via social media can be a great way to reach our customer base.
Good Infographic about Data and Color
Frank Rose: "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"
In my view, the term "experience economy" is morphing into the "immersive" economy - and you will see the rise of more "immersive technology" to facilitate. Emergence has become Immersive.
Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.
The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.
Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go…
Need proof that inbound marketing works? Take note of these content marketing strategies.
Eight of the biggest companies in technology have united to speak out against the NSA's leaked surveillance programs and demand sweeping reforms. AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo have all signed a letter to President Obama and Congress that The Hill reports will run in national print ads on Monday.
"The security of users' data is critical, which is why we've invested so much in encryption and fight for transparency around government requests for information," says Google CEO Larry Page.
I still believe that encryption does not complete the job. The ultimate security is relinquishing control of the encryption key and passing it on directly to the user. Very similar to what mega.co.nz already does. Of course, if you lose your password you lose your data but somewhere along the line the user has to be responsible for his/her own data.
En voila une bonne idée, au moins l'intention... Ceci dit, au vu des millions que cette histoire leur a, et va leur coûter encore, je comprends leurs motivations. Toutefois, je doute que cela suffise, car j'espère bien que PRISM aura donné une meilleure compréhension de ce que peut signifier la "Gouvernance de l'information", à ne pas confondre avec la "Gouvernance de l'IT"... ;)
Big data has been around for decades but has only taken on the form of a buzzword in the last few years. So why are people taking an increased interest in it? One word: money.
Good article by the Guardian newspaper on why Big Data is attracting big money investors.
"The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings.
This report highlights a number of key trends that will have a significant impact on the user experience and design of future collections and museums.
This is like the 'Horizon Report' for museums.
This is right up my alley. Looking forward to reading about trends and impacts.
I have nothing to add to Robin Good's terrific insights:
Picture these scenarios:
These, according to the 40-page report “Museums in a Digital Age” from Arups, may actually be some of the likely new profiles of prestigious museums 25 years from now.
The report projects that:
"...future museums will see personalised content, new levels of sustainability and a visitor experience extended beyond present expectations of time and space."
My comment: If you are a curator and are interested in exploring and understanding what the future of large collections and museums may look like and which forces are going to be driving such changes, this is a good report to read.
Insightful. Inspiring 8/10
Original Report: Museums in the Digital Age: http://www.arup.com/Publications/Museums_in_the_Digital_Age.aspx
With a fresh $225 million in its pocket, Pinterest is gearing up to spend a little of it to build out its platform and the data that powers it. The company..
“As part of our agreement, we’ll pay Getty Images a fee for the data they share and will help make sure that their images get proper attribution,” Pinterest notes today. “We’re just getting started with Getty Images but we’re excited about the possibilities of what their data can help us deliver.”
Getty says that it will be providing two pieces of technology for this service. The first is its PicScout image recognition technology — which will crawl Pinterest to identify Getty Images on Pinterest. It will then link up those images with Getty’s metadata using its Connect API. “We’ll get a photo credit for our images on Pinterest’s site and a link back. Pinterest users get more context and have more fun,” Getty noted today.
The cloud can offer transformation to businesses, but for maximum impact it must be integrated with existing IT
The article implies that IT will continue to play a major role in businesses. When it comes to either a Private or a Hybrid cloud I agree, in fact I am sure that most biusinesses will opt for one of these options. Nonetheless, startups and / or businesses with low security requirements will position themselves to take advantage of the low costs associated with the Public cloud.
"When it comes to cloud computing there are two common pitfalls that businesses tend to fall into: over-estimating its power and under-estimating its potential effect. The former often leaves businesses under-provisioning for their infrastructure, trying to push their entire IT estate into a single platform rather than using cloud computing as part of the larger IT strategy. Meanwhile, many businesses also find themselves under-estimating the potential of the cloud. Merely lifting your IT environment into the cloud may offer some savings (in time or resource), but it's not going to be the IT 'revolution' that many are expecting."
David Amerland of Social Media Today reports, "Google is systematically removing all the tools that traditional search engine optimizers and marketers had at their disposal that allowed them to reverse engineer search and create a set of metrics that...
George Orwell's nightmares have come true. In today's world, the option to disconnect is becoming harder and harder.
The Latin root of the noun curator means "to care." We know the word primarily in connection with museum collections, which may make some folks think of dusty old boring things, or preserving histo...
Content curation is really important. This article explains why it is important for us to comment on why we selected and added any article. For this very reason I have selected it :)
I love the way examining curating from the perspective of other disciplines adds such richness to our definition and understanding of what it is, and what we are trying to accomplish with the act of curating.
When ‘Life in a Day’- a crowdsourced documentary film by Ridely Scott, Kevin Macdonald and Youtube, premiered in the Sundance Film Festival 2011, it created a stir among enthusiasts. With the aim of documenting one day, July 24, as lived by people around the world, the film was a great concept that captured peoples’ imagination. The film is 94 minutes 53 seconds long and includes scenes selected from 4,500 hours of footage in 80,000 submissions from 192 nations.
Guest blog by James Rourke ,IQequity
These ‘tags’ we call metadata and metadata is fast becoming an important feature of the way we find, use and relate digital media on the web. People are now waking up to the use of DAM and the importance of metadata in the future of the web; a world where search engines are intelligent, where similar data is linked via shared metadata, where everybody is a publisher and has a ‘cloud’ of information which allows them to connect with likeminded people and be viewed within the context of their interests. We are reaching the point where the devices we use to access the web are ‘learning’ information about us and utilising that information to make our lives easier, and this is where metadata really comes into its own as it allows a simple image, video or document to become an ‘asset’ to us, rich in information and consequently far more valuable.
Wolfram gave me a glimpse under the hood in an hour-long conversation. And I have to say, what I saw was amazing.
Google wants to understand objects and things and their relationships so it can give answers, not just results. But Wolfram wants to make the world computable, so that our computers can answer questions like “where is the International Space Station right now.” That requires a level of machine intelligence that knows what the ISS is, that it’s in space, that it is orbiting the Earth, what its speed is, and where in its orbit it is right now.
"School librarians can use curation as a tool to position themselves as information and communication authorities and information professionals."
Librarians have been doing this for years, but now have many tools to pick from!
LIbrarians are natural curators! It's what we do, so it makes sense that we should take the initiative to promot curation as a valuable skill for both our colleagues and our students.
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries.
The enterprise is currently in a ‘Big Data Limbo’, where leadership has begun, or is preparing to invest in analytics – but lacks clear direction with where and how to implement
The technology is powerful, and like the moniker suggests, “Big Data” is massive, leaving some executives with the impression that for these projects to be successful, IT departments must ready themselves to boil the proverbial ocean.
The case for understanding Big Data.
Massive metadata-gathering efforts by the likes of Google, Yahoo, Amazon, Facebook, Netflix, and Twitter highlight the extraordinary value inherent in creating your own proprietary "gold mine" to extract value from over time.
By now, the presence and reach of the Internet is felt in ways unimaginable twenty-five or ten or even five years ago: in education with “massive open online courses,” in publishing with electronic books, in journalism with the migration from print...
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption.
absolutely, although a challenge because afte all our goal is for low bounce rates and in a perfect world, a high percentage of call to action opt-ins. It's where we haveto get personal- the story- and creative!
One of the fascinating things that technology has done for people is create a digital version of practically everything, not least in the airline industry.
This year, as a Library 2.013 pre-conference event, we're holding Connected Librarians Day…
This looks really interesting! Can we listen in afterwards I wonder?
As luck would have it, our students are off that day! (Happy dance)
Kindle books have their use and advantages in many ways
but i believe one will always want to cudle up with a soft book at home.
Will libraries keep on buying printed books for how long?
Reference, children ill. bks, coffee table books or all bks
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share.Many more interesting research and insights for marketing content marketing and PR pros.
Good insights for marketers and sellers.
A very insigtful presentation that highlights the idea that sharing is caring.
Google made one of the biggest-ever changes in its search engine, as part of a shift away from matching keywords on Web pages to understanding the meaning of search queries.
I went to a Google Apps For Education Summit last weekend. They did not say much about these changes, but interesting ideas were shared among participants.
You may have heard about Google Hummingbird. It's an important innovation with the Google search algorithm that understands the meaning of the search query rather than simply using the keywords - sometimes called Semantic Search. They have also announced that users can now conduct searches on hashtags.
As Social Media and Search become more integrated, Social Search will positively impact the effectiveness of Social Media Marketing
More on the changes made to Google Search...