Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Mike Vogel: "Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia" ...
Some very "down to earth" advice.
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The struggle many face with online marketing is a misguided impulse to put various tactics into separate boxes instead of seeing each as an aspect of one overarching strategic process.
The result is often a disjointed, ineffective mess that leads companies large and small to question the return on investment of online marketing in general.
"As marketers behave more like publishers, they find themselves wondering how to leverage a cultural moment to make their brands hyper-relevant. Agencies are feeding this real-time frenzy: touting the “newsroom” approach, staffing 24/7 with trend-spotters and social media gurus, and combing the news for items that can make brands viral, for at least a moment. Content may be king — but topical content, the latest meme — that’ll make you famous. I’m not arguing that this approach is invalid — we admire how brands like Oreo and NBC’s “Revolution” cleverly took advantage of the power outage at the Super Bowl in their social channels. But we also cringe when brands awkwardly mix marketing and disasters, natural and otherwise. Relevance can be a double-edged sword. As the pressure to respond to cultural events in real-time mounts, it is imperative that brands have a strategy — an immutable plan — for publishing content across their channels. (...)"
As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.
Thanks to Robin Good for finding this gem
Many good ideas can be found here regarding what we need to teach students about curating digital content for learning. The importance of story - and to really look at something (or read it!). The importance of asking quesitons and seeking answers before adding it to your curated collection to determine if it is a good fit. There are many parallels to the world of digital curation.
vision globale intéressante
A potential $33 trillion/year impact by 2025.
Quizás sería esperable que las Renovables tuviesen más impacto en los próximos 12 años.
Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.
Here are Leonhard's predictions that connect with storytelling:
1. Marketing will be more personalized and customized. Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.
2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.
3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.
Mike Ellsworth's insight:
If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it
Here are Leonhard's points in brief:
1. By 2020, most interruptive marketing will be gone.
2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated
3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank
4. Companies are going to try to predict how people feel about their brand, and then adjust in real time
5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level.
In respect to personal data, we are where personal computing was before the spreadsheet and the word processor, and where worldwide communications was before the Internet. Once we had the spreadsheet and the word processor, creative and resourceful individuals could do much more with numbers and words than big companies ever could — and that was good for those companies as well. Likewise, once we had the Internet, each of us could do far more with global communications than phone companies and other big players could alone. And that was good for everybody concerned as well.
MarketingProfs points out that profitable growth (87%) and operational efficiency (85%) remain the top business priorities for CMOs. As a Marketing or
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store
Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.
The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....
Las mejores predicciones sobre tecnologia digital, mobiles, redes sociales, ... para los próximos 50 años (Infografia)
Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future.
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in a better light. Advertising has a reputation for deception.
Showing a little behind the scenes in your business as part of your marketing message can help you connect with your customers.
Marketing is Everything and Everything is Marketing!!!
Author Brian Solis explains who Generation C is, and how "experience is everything" to them.
My article in response to Yu and Robinson's recent paper on open data has just been published in the UCLA Law Review Discourse: The Uncertain Relationship Between Open Data and Accountability: A Re...
Brielleariana: "Transmedia is such a new concept that I had to physically add it to my Word document dictionary to avoid the stupid red lines" ...
A great way to teach using trains edit storytelling.
I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.
Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.
Intel this year judged the questions swirling around personal data important enough to launch a “Data Economy Initiative,” a multiyear study whose goal is to explore new uses of technology that might let people benefit more directly, and in new ways, from their own data, says Ken Anderson, a cultural anthropologist who is in charge of the project.
Theories of Learning. Connectivism: A new type of learning for the digital age
digital age learning
What is the "Internet of Things" and how will it impact marketing in the future? Read this for some excellent resources and my view.
Today, we're looking at some apps and web tools that address the Bloom's taxonomy objectives - helping bring Mr. Bloom into the 21st century.
There's an old aphorism that anything you're not using is costing you money. That's true of data, especially in light of the fact that collecting and storing it isn't cheap. It would make sense, then, for companies to try to wring more value out of the data resident in their systems.
IT pundits tout data as a strategic asset, but the value of data is often seen as unquantifiable, somewhat like goodwill, intellectual property, patents and business methodologies. Even when executives understand the value of their company's data, they don't always make it a priority to monetize it.
Robert Pratten: 'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'
Excellent article, a must ready for digital story tellers of the 21st century!
Interesting tool that could be adapted, I guess...
On Christmas Day last year a group of independent filmmakers released a five part series that had been in production for more than two years. The Underwater Realm was very ambitious - shot largely underwater and across five different periods in history. It gained attention in 2011 when it raised $100,000 on Kickstarter, making it one of the most successful crowdsourced film projects at the time.
Adam Westbrook is proposing a new idea for visual storytelling on the web.
As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.
Visual Storytelling as a web-native form. An inspiring thought.
Let's face it. Many social media "gurus" would be obscure if it weren't for an ability to create content. Content is creating celebrity on the web.
Creating new value is fundamental to the healthy functioning of our free-market economy. Like the natural law of gravity, creating new value is the natural law of increase.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
Ken's Key Takeaway.This sources says that tweets can cut index time by Google Bots from 2 hours to 0:02seconds!
Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources. This presentation
Some useful tips on how to rebalance the Timeliness vs. Accuracy and Quality equation for information dissemination. A must-read for any user of social media!
Could be used when teaching evaluation of online content / critical thinking skills.
While we can measure the degree to which technologies transcend physical and physiological boundaries, we can merely speculate about the ethical consequences of these developments and about their effect on human self-perception. The merging of human consciousness and technology changes not only the latter, but also the former. And the question is whether technology will become more human in the long run, or whether humans will become more technical.
The human body sits squarely at the center of this debate. Until today, we have largely conceived of technology as a collection of external objects. Now, technology enters the body, merges with it, becomes a constitutive part of its host. This presents us with a unique moment in evolutionary history. The biggest drivers of change can be found in the military and the pharmaceutical sectors of the economy. And the big unknown is whether we will be able to put the new possibilities to good use.
New ideologies have emerged that frame the techno-narrative and justify its propagation. The most influential among them is the ideology of transhumanism, a worldview predicated on the notion of transcendence. By merging man and machine, transhumanists hope to open up new avenues of human development. A core group of transhumanist thinkers has found a home at Oxford University, from where they fight against the humanist desire to protect and examine humanity in its current form...
This changes everything: Not only our human self-perception (which has always been important for our conception of present and future) but also our definition of civilization. Some of these developments proceed at a breathtaking pace, and it’s only justified to ask whether members of the transhumanist vanguard and advocates of “inversive” technologies actually grasp the consequences of their work.
Hence the following assertion: The emerging global neuro-technological industry is more significant than all current political uprisings and military conflicts. Experiments are good. Careless tinkering with human nature is not.
The crucial point is that we simply don’t know enough about ourselves to speedily abandon our current view of humanity and to turn ourselves – as some transhumanists desire – into cyborg creatures. Our confusion starts at the fundamental level: For example, what does it mean to “know”? Is it possible to transfer all knowledge online if we can develop algorithms with adequate levels of sophistication? Can knowledge become de-corporealized?
Technology will become more human in the long run!