In this Widen-sponsored presentation, Mark Davey of the DAM Foundation offers his perspective on marketing and where content curation fits in. For more on Wi...
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May 22, 2012 8:48 AM
What is data storytelling?
It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.
For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.
Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.
The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started. Via Karen Dietz 
Karen Dietz's comment,
May 23, 2012 3:25 PM
Glad you like it Debra! It seems to be 'nonprofit week' here and I also really like the additional articles I've curated here -- they've got great creative insights! I hope you dig into those too. Stay awesome :)
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