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Rescooped by digitalassetman from Cloud Central onto digitalassetman
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INFOGRAPHIC: The Grinch Who Stole Data | CloudTweaks

INFOGRAPHIC: The Grinch Who Stole Data | CloudTweaks | digitalassetman | Scoop.it
While we are all very happy about the entire cloud data storage concept and feel that it’s a breath of relief from the constant battle against malware, key loggers, PC monitoring software, and whatnot, we tend to forget that there are steps which we need to take to ensure security even after we have shifted all our digital luggage to the cloud…
Via Peter Azzopardi
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | digitalassetman | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight, January 22, 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | digitalassetman | Scoop.it
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...

Via The Digital Rocking Chair
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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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Location-based Storytelling

Location-based Storytelling | digitalassetman | Scoop.it

Robert Pratten: "Location-based storytelling is popular and there is much to gain by applying a transmedia storytelling-based approach" ...


Via The Digital Rocking Chair
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