Presentation given at WebCom Montreal, November 16, 2011...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by digitalassetman onto digitalassetman |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?' Via The Digital Rocking Chair 
The Digital Rocking Chair's curator insight,
January 22, 1:29 AM
Further insight into the work of the Annenberg Innovation Lab at the University of Southern California. 
Dolly Bhasin 's curator insight,
January 22, 10:08 PM
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
![Why You Need to Build Your Brand Online [infographic] | digitalassetman | Scoop.it](http://img.scoop.it/lnTzSJHISN3lgUBJZe22zjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday. So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow. Learn more about online branding and more tips for business development through social media at the article link... Via Lauren Moss, Brian Yanish - MarketingHits.com Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | digitalassetman | Scoop.it](http://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales." Via The Digital Rocking Chair 
Justin Nalepa's curator insight,
December 20, 2012 11:32 AM
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 
Jeni Mawter's curator insight,
December 20, 2012 9:38 PM
Awesome infographic to show how the declining film industry is fighting back!
Dolly Bhasin 's curator insight,
December 23, 2012 11:23 PM
Gr8 Infographics on how Documentary films are using Technology Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Cross-platform storyteller and branded entertainment expert Sparrow Hall discusses how today's storytellers can (and should) partner with brands to reach larger audiences, acquire production funding, and develop a thriving business model... Via The Digital Rocking Chair Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
