digitalassetman

Thanks to Robin Good for finding this gem

Many good ideas can be found here regarding what we need to teach students about curating digital content for learning.  The importance of story - and to really look at something (or read it!).  The importance of asking quesitons and seeking answers before adding it to your curated collection to determine if it is a good fit. There are many parallels to the world of digital curation.

vision globale intéressante

Powerful infographic!

Quizás sería esperable que las Renovables tuviesen más impacto en los próximos 12 años.

Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.

2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.

3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.

Mike Ellsworth's insight:

If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it

Here are Leonhard's points in brief:

1. By 2020, most interruptive marketing will be gone. 

2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated

3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank 

4. Companies are going to try to predict how people feel about their brand, and then adjust in real time

5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. 

#S

Las mejores predicciones sobre tecnologia digital, mobiles, redes sociales, ... para los próximos 50 años (Infografia) 

Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future. 

Showing a little behind the scenes in your business as part of your marketing message can help you connect with your customers.

Marketing is Everything and Everything is Marketing!!!

A great way to teach using trains edit storytelling.

I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'

digital age learning

Excellent article, a must ready for digital story tellers of the 21st century!

Interesting tool that could be adapted, I guess... 

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

bottoms up

Visual Storytelling as a web-native form. An inspiring thought.

Ken's Key Takeaway.
This sources says that tweets can cut index time by Google Bots from 2 hours to 0:02seconds! 

Some useful tips on how to rebalance the Timeliness vs. Accuracy and Quality equation for information dissemination. A must-read for any user of social media! 

Could be used when teaching evaluation of online content / critical thinking skills.

The human body sits squarely at the center of this debate. Until today, we have largely conceived of technology as a collection of external objects. Now, technology enters the body, merges with it, becomes a constitutive part of its host. This presents us with a unique moment in evolutionary history. The biggest drivers of change can be found in the military and the pharmaceutical sectors of the economy. And the big unknown is whether we will be able to put the new possibilities to good use.

New ideologies have emerged that frame the techno-narrative and justify its propagation. The most influential among them is the ideology of transhumanism, a worldview predicated on the notion of transcendence. By merging man and machine, transhumanists hope to open up new avenues of human development. A core group of transhumanist thinkers has found a home at Oxford University, from where they fight against the humanist desire to protect and examine humanity in its current form...

This changes everything: Not only our human self-perception (which has always been important for our conception of present and future) but also our definition of civilization. Some of these developments proceed at a breathtaking pace, and it’s only justified to ask whether members of the transhumanist vanguard and advocates of “inversive” technologies actually grasp the consequences of their work.

Hence the following assertion: The emerging global neuro-technological industry is more significant than all current political uprisings and military conflicts. Experiments are good. Careless tinkering with human nature is not.

The crucial point is that we simply don’t know enough about ourselves to speedily abandon our current view of humanity and to turn ourselves – as some transhumanists desire – into cyborg creatures. Our confusion starts at the fundamental level: For example, what does it mean to “know”? Is it possible to transfer all knowledge online if we can develop algorithms with adequate levels of sophistication? Can knowledge become de-corporealized?

Technology will become more human in the long run!