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Free Textbooks Spell Disruption for College Publishers

Free Textbooks Spell Disruption for College Publishers | digitalassetman | Scoop.it

In their lawsuit, filed in March, publishers Cengage Learning, Pearson Education, and MacMillan Higher Education accused Boundless of copyright infringement, false advertising, and unfair competition. Diaz denies all the charges. He says his company uses only public information and doesn't actually make or sell textbooks. "We don't look at ourselves as an e-book or an online textbook or even textbook 2.0," he says. "We see it as how do you create the next-generation content platform, which is much more than a textbook."


Via Nik Peachey
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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | digitalassetman | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

Via Eva Sanagustin, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, February 25, 11:36 AM

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing.