 Your new post is loading...
The struggle many face with online marketing is a misguided impulse to put various tactics into separate boxes instead of seeing each as an aspect of one overarching strategic process.
The result is often a disjointed, ineffective mess that leads companies large and small to question the return on investment of online marketing in general.
Via C-Marketing
"As marketers behave more like publishers, they find themselves wondering how to leverage a cultural moment to make their brands hyper-relevant. Agencies are feeding this real-time frenzy: touting the “newsroom” approach, staffing 24/7 with trend-spotters and social media gurus, and combing the news for items that can make brands viral, for at least a moment. Content may be king — but topical content, the latest meme — that’ll make you famous. I’m not arguing that this approach is invalid — we admire how brands like Oreo and NBC’s “Revolution” cleverly took advantage of the power outage at the Super Bowl in their social channels. But we also cringe when brands awkwardly mix marketing and disasters, natural and otherwise. Relevance can be a double-edged sword. As the pressure to respond to cultural events in real-time mounts, it is imperative that brands have a strategy — an immutable plan — for publishing content across their channels. (...)"
Via Frank Delmelle
As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.
Via Robin Good
Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.
Via Karen Dietz
In respect to personal data, we are where personal computing was before the spreadsheet and the word processor, and where worldwide communications was before the Internet. Once we had the spreadsheet and the word processor, creative and resourceful individuals could do much more with numbers and words than big companies ever could — and that was good for those companies as well. Likewise, once we had the Internet, each of us could do far more with global communications than phone companies and other big players could alone. And that was good for everybody concerned as well.
Via Peter Vander Auwera
MarketingProfs points out that profitable growth (87%) and operational efficiency (85%) remain the top business priorities for CMOs. As a Marketing or
Via ConceptShare
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store. The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....
Via Jeff Domansky, Ken Morrison
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in a better light. Advertising has a reputation for deception.
Via Brian Yanish - MarketingHits.com
Author Brian Solis explains who Generation C is, and how "experience is everything" to them.
My article in response to Yu and Robinson's recent paper on open data has just been published in the UCLA Law Review Discourse: The Uncertain Relationship Between Open Data and Accountability: A Re...
Via Ivan Begtin
Brielleariana: "Transmedia is such a new concept that I had to physically add it to my Word document dictionary to avoid the stupid red lines" ...
Via The Digital Rocking Chair
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.
|
Intel this year judged the questions swirling around personal data important enough to launch a “Data Economy Initiative,” a multiyear study whose goal is to explore new uses of technology that might let people benefit more directly, and in new ways, from their own data, says Ken Anderson, a cultural anthropologist who is in charge of the project.
Via Peter Vander Auwera
What is the "Internet of Things" and how will it impact marketing in the future? Read this for some excellent resources and my view.
Today, we're looking at some apps and web tools that address the Bloom's taxonomy objectives - helping bring Mr. Bloom into the 21st century.
There's an old aphorism that anything you're not using is costing you money. That's true of data, especially in light of the fact that collecting and storing it isn't cheap. It would make sense, then, for companies to try to wring more value out of the data resident in their systems. IT pundits tout data as a strategic asset, but the value of data is often seen as unquantifiable, somewhat like goodwill, intellectual property, patents and business methodologies. Even when executives understand the value of their company's data, they don't always make it a priority to monetize it.
Via Irina Radchenko
Robert Pratten: 'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'
Via The Digital Rocking Chair
On Christmas Day last year a group of independent filmmakers released a five part series that had been in production for more than two years. The Underwater Realm was very ambitious - shot largely underwater and across five different periods in history. It gained attention in 2011 when it raised $100,000 on Kickstarter, making it one of the most successful crowdsourced film projects at the time.
Via Karen Dietz
Let's face it. Many social media "gurus" would be obscure if it weren't for an ability to create content. Content is creating celebrity on the web.
Creating new value is fundamental to the healthy functioning of our free-market economy. Like the natural law of gravity, creating new value is the natural law of increase.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
Via Ken Morrison
Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources. This presentation
Via Robin Good
While we can measure the degree to which technologies transcend physical and physiological boundaries, we can merely speculate about the ethical consequences of these developments and about their effect on human self-perception. The merging of human consciousness and technology changes not only the latter, but also the former. And the question is whether technology will become more human in the long run, or whether humans will become more technical.
Via Szabolcs Kósa, Wildcat2030
|
