Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.
The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.
Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go…
Eight of the biggest companies in technology have united to speak out against the NSA's leaked surveillance programs and demand sweeping reforms. AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo have all signed a letter to President Obama and Congress that The Hill reports will run in national print ads on Monday.
"The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings.
David Amerland of Social Media Today reports, "Google is systematically removing all the tools that traditional search engine optimizers and marketers had at their disposal that allowed them to reverse engineer search and create a set of metrics that...
When ‘Life in a Day’- a crowdsourced documentary film by Ridely Scott, Kevin Macdonald and Youtube, premiered in the Sundance Film Festival 2011, it created a stir among enthusiasts. With the aim of documenting one day, July 24, as lived by people around the world, the film was a great concept that captured peoples’ imagination. The film is 94 minutes 53 seconds long and includes scenes selected from 4,500 hours of footage in 80,000 submissions from 192 nations.
These ‘tags’ we call metadata and metadata is fast becoming an important feature of the way we find, use and relate digital media on the web. People are now waking up to the use of DAM and the importance of metadata in the future of the web; a world where search engines are intelligent, where similar data is linked via shared metadata, where everybody is a publisher and has a ‘cloud’ of information which allows them to connect with likeminded people and be viewed within the context of their interests. We are reaching the point where the devices we use to access the web are ‘learning’ information about us and utilising that information to make our lives easier, and this is where metadata really comes into its own as it allows a simple image, video or document to become an ‘asset’ to us, rich in information and consequently far more valuable.
Wolfram gave me a glimpse under the hood in an hour-long conversation. And I have to say, what I saw was amazing.
Google wants to understand objects and things and their relationships so it can give answers, not just results. But Wolfram wants to make the world computable, so that our computers can answer questions like “where is the International Space Station right now.” That requires a level of machine intelligence that knows what the ISS is, that it’s in space, that it is orbiting the Earth, what its speed is, and where in its orbit it is right now.
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries.
Massive metadata-gathering efforts by the likes of Google, Yahoo, Amazon, Facebook, Netflix, and Twitter highlight the extraordinary value inherent in creating your own proprietary "gold mine" to extract value from over time.
By now, the presence and reach of the Internet is felt in ways unimaginable twenty-five or ten or even five years ago: in education with “massive open online courses,” in publishing with electronic books, in journalism with the migration from print...
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption.
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share.Many more interesting research and insights for marketing content marketing and PR pros.