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Beyond Advertising-Driven and Business-Focused Search

Beyond Advertising-Driven and Business-Focused Search | digitalassetman | Scoop.it

Robin Good: I know that I am not alone when I look at the state of search engines today with disappointment, frustration, and the desire to see some major improvements.

 

Algorithms, anti-spam filters, automatic penalties and all the extras Google is using to provide me and you with higher quality results, works reasonably well only if you are looking for something that has some commercial interest or is strongly connected to sellable products and services.

 

If you are out of those commercial realms, you are, for now, out of luck. And so are we, all the individuals that are searching the web, not just to find where to buy or purchase something at the best price.

 

Doc Searls writes on the Linux Journal: "Google still embraces all those things, but in ways that enlarge business at the expense of everything else.


Google might not want to do that, but its advertising business can't help rewarding countless sites that live off on-line advertising, as well as businesses that advertise—while doing little for all the other stuff that comprises the Web.


I don't think the way to solve this is with a better search engine.


I think we need something completely different—something that isn't so meta that we lose track of what the Web was in the first place, and why it is still an ideal way to keep and to find knowledge, and not just a place to shop."

 

Righteous. 8/10

 

Full article: http://www.linuxjournal.com/content/looking-past-search

 


Check also: http://www.masternewmedia.org/the-google-panda-guide-part-4-the-future-i-would/

 

http://www.masternewmedia.org/content-curation-and-the-future-of-search/

 


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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | digitalassetman | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight, January 22, 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | digitalassetman | Scoop.it
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...

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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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Location-based Storytelling

Location-based Storytelling | digitalassetman | Scoop.it

Robert Pratten: "Location-based storytelling is popular and there is much to gain by applying a transmedia storytelling-based approach" ...


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