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Beyond Advertising-Driven and Business-Focused Search

Beyond Advertising-Driven and Business-Focused Search | digitalassetman | Scoop.it

Robin Good: I know that I am not alone when I look at the state of search engines today with disappointment, frustration, and the desire to see some major improvements.

 

Algorithms, anti-spam filters, automatic penalties and all the extras Google is using to provide me and you with higher quality results, works reasonably well only if you are looking for something that has some commercial interest or is strongly connected to sellable products and services.

 

If you are out of those commercial realms, you are, for now, out of luck. And so are we, all the individuals that are searching the web, not just to find where to buy or purchase something at the best price.

 

Doc Searls writes on the Linux Journal: "Google still embraces all those things, but in ways that enlarge business at the expense of everything else.


Google might not want to do that, but its advertising business can't help rewarding countless sites that live off on-line advertising, as well as businesses that advertise—while doing little for all the other stuff that comprises the Web.


I don't think the way to solve this is with a better search engine.


I think we need something completely different—something that isn't so meta that we lose track of what the Web was in the first place, and why it is still an ideal way to keep and to find knowledge, and not just a place to shop."

 

Righteous. 8/10

 

Full article: http://www.linuxjournal.com/content/looking-past-search

 


Check also: http://www.masternewmedia.org/the-google-panda-guide-part-4-the-future-i-would/

 

http://www.masternewmedia.org/content-curation-and-the-future-of-search/

 


Via Robin Good
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Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic]

Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | digitalassetman | Scoop.it
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views

Via Martin (Marty) Smith
Ken Morrison's curator insight, February 18, 6:22 PM

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

255's comment, February 20, 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight, February 22, 6:45 AM

Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls