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Beyond Advertising-Driven and Business-Focused Search

Beyond Advertising-Driven and Business-Focused Search | digitalassetman | Scoop.it

Robin Good: I know that I am not alone when I look at the state of search engines today with disappointment, frustration, and the desire to see some major improvements.

 

Algorithms, anti-spam filters, automatic penalties and all the extras Google is using to provide me and you with higher quality results, works reasonably well only if you are looking for something that has some commercial interest or is strongly connected to sellable products and services.

 

If you are out of those commercial realms, you are, for now, out of luck. And so are we, all the individuals that are searching the web, not just to find where to buy or purchase something at the best price.

 

Doc Searls writes on the Linux Journal: "Google still embraces all those things, but in ways that enlarge business at the expense of everything else.


Google might not want to do that, but its advertising business can't help rewarding countless sites that live off on-line advertising, as well as businesses that advertise—while doing little for all the other stuff that comprises the Web.


I don't think the way to solve this is with a better search engine.


I think we need something completely different—something that isn't so meta that we lose track of what the Web was in the first place, and why it is still an ideal way to keep and to find knowledge, and not just a place to shop."

 

Righteous. 8/10

 

Full article: http://www.linuxjournal.com/content/looking-past-search

 


Check also: http://www.masternewmedia.org/the-google-panda-guide-part-4-the-future-i-would/

 

http://www.masternewmedia.org/content-curation-and-the-future-of-search/

 


Via Robin Good
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INFOGRAPHIC: Stealth IT | The Consumerization of IT

INFOGRAPHIC: Stealth IT | The Consumerization of IT | digitalassetman | Scoop.it

The mobile transformation is at the intersection of every large IT trend including cloud, big data and application modernization. Think about the major changes ITwill face over the next five to ten years.

 

As more people become comfortable with technology, new strains will be placed on the IT group, which will have to adapt to meet evolving business demands. Tablets and smart phones will continue to be white-hot technologies that spans between the consumer and business worlds.

 

CIOs needs to tackle issues such as BYOD and the consumerization of IT so they can build a stronger partnership with the workforce in order to tackle future transformational projects.


Via Peter Azzopardi
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Managing risk in the wake of Amazon's cloud outage | ZDNet

Managing risk in the wake of Amazon's cloud outage | ZDNet | digitalassetman | Scoop.it
Summary: With the recent Amazon Cloud outage many are suggesting that it brings Cloud Computing into question. And that Cloud Computing will now be more difficult to sell. I disagree.

Via Peter Azzopardi
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