If you look at the pros and cons of various content types, you’ll notice that there is no tool that gives you immediacy, sharability, searchability and trackability all at once. A completely capable content type would provide all of these attributes and more:
It would be up-to-date, like a live webinar It would be multisensory, like a video It would be navigable, like a white paper or e-book It would be actionable and trackable, like a landing page It would be interactive, like a website It would be sharable, like a social update It would be deeply engaging, like a video game It would be searchable and discoverable, like a blog It would be simple to follow, like a slideshow
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