Smartphones are the fastest-spreading technology in human history. Whether glued to the hands of texting tweens or used as the first and only window to the web in developing countries, mobile phones truly have revolutionized the way we live. With U.S. customers predicted to access the web more frequently with mobile devices than desktops by 2015, smart digital strategists plan for the “anytime, anywhere” consumer – and so do malvertisers



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