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Cracking Mobile: A Guide to Mobile Malvertising | AdMonsters

Cracking Mobile: A Guide to Mobile Malvertising | AdMonsters | digitalassetman | Scoop.it
Smartphones are the fastest-spreading technology in human history. Whether glued to the hands of texting tweens or used as the first and only window to the web in developing countries, mobile phones truly have revolutionized the way we live. With U.S. customers predicted to access the web more frequently with mobile devices than desktops by 2015, smart digital strategists plan for the “anytime, anywhere” consumer – and so do malvertisers
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Data Storytelling: The Art and Science of Social Media Metrics

Data Storytelling: The Art and Science of Social Media Metrics | digitalassetman | Scoop.it

What is data storytelling?
In two parts, it’s (1) how we use data visualization to help us see and read the story social data tells, and (2) how we as social media experts package that story and make adjustments to campaigns.

 

It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.

 

For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.

 

Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.

 

The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started.


Via Karen Dietz
Debra Askanase's comment, May 23, 2012 8:03 AM
Wonderful find! Thanks for sharing here.
Karen Dietz's comment, May 23, 2012 3:25 PM
Glad you like it Debra! It seems to be 'nonprofit week' here and I also really like the additional articles I've curated here -- they've got great creative insights! I hope you dig into those too. Stay awesome :)