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The futurist: DNA and customer experience

The futurist: DNA and customer experience | digitalassetman | Scoop.it
For those of you who have read our book “Customer Experience: Future trends and Insights” will know that I spend a bit of time thinking about the coming future of neurologically modulated customer experience which I refer to generally...
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | digitalassetman | Scoop.it
Stephen Dale's curator insight, February 27, 5:34 AM

A timely call for a dispassionate, unbiassed and "agnostic" analysis of data to discover what it is really telling us, and then acting on this information. Sounds obvious? Then why are we so often misled through our ignorance of good and accurate data analysis? 

digitalassetman's comment, February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight, March 4, 11:38 PM

Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly.  Comments are welcome.