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The Content Strategy Quad

The Content Strategy Quad | digitalassetman | Scoop.it

What It All Means

At the center is the core content strategy, the central idea for using content to achieve an organization's business goals. To achieve that strategy most effectively, we look at four closely related components (the four areas of the quad):

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From Data To Insight: Turning Information Into Intelligence

From Data To Insight: Turning Information Into Intelligence | digitalassetman | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon, Robin Good, =david.l.woolfenden, Jason Hare, Ivan Begtin
janlgordon's comment, January 28, 1:35 AM
Timothy Leyfer, Thank you for your comment, the only thing I can ad is I'm in complete agreement, well said!
janlgordon's comment, January 28, 1:36 AM
Guillaume, we're watching curation evolve, exciting times ahead for sure!
William J. Ryan's curator insight, March 4, 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

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6 Illuminating Big Data Infographics

6 Illuminating Big Data Infographics | digitalassetman | Scoop.it

Is Big Data still a big mystery to you? 

In recent years, the volume of information coming into companies has exploded, so that many IT organizations are dealing with extremely large sets of data. 

IT leaders are rethinking many aspects of how they manage and deliver information, from investments in infrastructure and analytics tools to new policies for organizing and accessing data so they can deliver more of it, faster. They are concerned that if they don't have the right tools and architectures to deal with all that information, then big data can be a big problem. Check out these infographics on Big Data to see the impact...


Via Lauren Moss, Brian Yanish - MarketingHits.com
Aurélia-Claire Jaeger's curator insight, January 21, 2:28 AM

Et en plus, c'est beau !

Ron McIntyre's curator insight, January 21, 10:46 AM

The ability to access and translate BIG DATA will hold the possibility of making teams more successful.  What is IT doing to make it happen?