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What It All Means
At the center is the core content strategy, the central idea for using content to achieve an organization's business goals. To achieve that strategy most effectively, we look at four closely related components (the four areas of the quad):
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![Why You Need to Build Your Brand Online [infographic] | digitalassetman | Scoop.it](http://img.scoop.it/lnTzSJHISN3lgUBJZe22zjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday. So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow. Learn more about online branding and more tips for business development through social media at the article link... Via Lauren Moss, Brian Yanish - MarketingHits.com Delete the scoop?
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The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose... Via The Digital Rocking Chair Delete the scoop?
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Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.
Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.
Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.
Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.
This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect. Via Karen Dietz Delete the scoop?
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At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.
OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories!
I like that the infographic also shows the kinds of stories customers are seeking.
So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories! Via Karen Dietz 
Karen Dietz's comment,
February 27, 2012 11:27 AM
Thank you for re-scooping this! Have a great week -- Karen
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