The enterprise today is well aware of the benefits of a cutting-edge social media strategy and is more committed than ever to achieving social media ROI. But for the marketer, executing a social media strategy can be time-consuming and with an ROI that seems impossible to prove. With the explosion of this new channel in the last couple of years, marketers have spent enormous amounts of energy trying to optimize social media processes and finding better ways to measure the effectiveness of these campaigns.
One such trend that has grown from this effort is the increased use of rich media management to drive social media optimization, social media ROI, and customer engagement. Digital asset management (DAM) is the management, cataloging and delivery of rich media files. The benefits of DAM for marketing and communications teams are realized across channels from print production to online marketing and of course, social media marketing. Without DAM, a campaign focused on image and video content, a mainstay for today’s marketer, becomes difficult to manage and track, costing a company countless wasted hours.