Do you have a digital marketing strategy? Probably not. Chances are, what you have is a collection of tactics that augment massive TV buying. Those days are quickly coming to an end. The line between digital and analog is blurring and will soon disappear.
The silos of creative, media and digital are no longer tenable, but the domains of creative account planning, communication strategy and technology have been sequestered in different agency structures, each operating in blissful ignorance of each other. That can’t go on.